I analyze how real estate consumers flow to and through real estate websites. With that info in hand, I work to increase traffic to client's websites while improving the experiences of visitors to client's websites.
It's great to see businesses continuing to try new things. Community information is a great way to demonstrate a business' local expertise. Lifestyle search is an interesting approach to search. I don't see much value in that for people already living in a community, but it may give relos a few ideas on where to look. In the end, it will be as good as the meta data behind the communities. One approach to this that's been working well for our clients is giving buyers the ability to see ALL properties in an area on a map that meet their price range. This helps illustrate which communities fit their budget - especially as they start to refine their search further with specs suiting them. This can help set realistic expectations on which communities a buyer can truly afford, or which compromises they'll need to make in order to live in the community they are most interested in. -Ed Kohler http://www.wheretolive.com
