Greg Herder

Trainer and CEO

Hobbs/Herder Advertising

Greg Herder is a Certified Residential Broker, CRB and owner of MegaAgent Realty as well as Co-founder and CEO of Hobbs/Herder Training and Hobbs/Herder Advertising. Greg Herder is recognized as the real estate industry’s foremost authority on residential real estate marketing and agent productivity training. Herder is an active blogger on how social media is transforming real estate marketing for www.AgentSuccess.com as well as writing regular articles for a variety of other industry publications. He is know for his visionary insights into the future of real estate. Herder is also known for his dynamic speaking style and the impact on productivity of his Mega-Marketing, The Gateway and Mega-Managing seminars and other programs on the subject of cutting-edge real estate marketing and productivity. Herder also serves as a trusted consultant to many of the industry’s top agents and companies. Blending humor, practical advice and solid expertise, Herder’s unique ability to educate brokers and agents on how advertising theory can be applied to create winning marketing campaigns is extraordinary. Many including Realtor® Magazine credit Herder as the pioneer of personal marketing as applied to the real estate industry. Founded in 1986 and Hobbs/Herder has grown into two distinct entities: Hobbs/Herder Advertising, the nation’s largest full-service advertising agency dedicated to creating marketing materials for real estate professionals, from custom personal brochures to dynamic direct mail materials to print ads, as well as YouTube videos and social networking strategies; and Hobbs/Herder Training, a renowned training and educational firm, speaking to thousands of real estate professionals across North America every year through energetic, innovative seminars. Herder has had an incredibly positive impact on tens of thousands of real estate careers over the years. Indeed, he has personally consulted with and designed the marketing/advertising campaigns of many top agents and real estate companies throughout the US and Canada. As passionate as ever about this mission, Herder speaks to tens of thousands of agents annually, sharing his ideas about how to use personal brochures and direct mail, as well as the Internet, television advertising and many other lead-generating systems and techniques. Greg has conducted over 1500 one, two or three day seminars over the past 21 years for the real estate industry and is a professional member of the National Speakers Association (NSA). Greg graduated cum laude from California State University (CSUF) with a BA in psychology and earned his MBA from the University of California Irvine (UCI). He is currently a part time Professor at California State University Fullerton, where he currently teaches Real Estate Principles and Real Estate Finance. He is actively involved in UCI’s center for real estate. He also sits on the Board of Directors for NewKey Mortgage company.