Gregg Larson

CEO

Clareity Consulting and Clareity Security

Gregg Larson has 26 years' experience in the MLS and real estate information industries, including market research, new product design, market development, mergers and acquisitions, strategic planning, MLS regionalization and governance, MLS system and vendor selection, transaction management software, and Internet consulting. Gregg has worked for organizations such as REDI/Multi-List, the National Association of Realtors (NAR), DATOR, and Moore Data Management Services. During his tenure at Moore, Gregg led new MLS product development and created CyberHomes, the first real estate advertising Internet site updated daily from MLS systems. In 1996, he co-founded Clareity Consulting, an internationally recognized Real Estate Information and Internet consulting firm. He has consulted for many of the nation’s largest online companies including AOL, MSN, MapQuest, Classified Ventures/Tribune Companies, Google, and Move.com on real estate strategy and content acquisition. Gregg has also provided technology, new product, organizational and strategic consulting to many of the nation’s largest Brokerages, Franchisers, Title Companies, Lenders, Information Providers, Regional MLSs, and MLS vendors.

In 2004, Gregg founded Clareity Security LLC, which quickly became the leading provider of information security technology and solutions to the real estate industry.

Gregg is also an experienced public speaker, with numerous professional speaking engagements before real estate audiences worldwide.

Gregg is highly respected throughout the real estate industry for his leadership, vision and creativity, new product design and marketing skills, and successful technology and Internet strategies.

Gregg resides in Scottsdale, Arizona and has three children. He has a bachelor’s degree from the University of Denver and attended business school at Johns Hopkins University.