Hank Perry

Kris, nice writing - and as usual you raise some fine points about the failures of traditional brokerage to provide a solid value strategy. Yet at the conclusion of your article, while I found myself in agreement of your philosophy, I wondered what it is that you consider to be a true attractant or unique selling proposition of your firm, aside from your many talents and the ability to hold the compass? My comment is not intended to be argumentative because I have already stated you raise many solid points. Yet I am left with, what sets you apart - to agents and to consumers?

I agree with Jay's comments and I thank Marcia for bringing this forward in a concise way. It seems that there's a sense of security in making comments online that folks might not be inclined to make in person - and that has to change. There's a lot of work to be done to educate our associates so that this media can be used correctly. Hank Perry President Empire Realty Associates blog: http://activerain.com/blogs/hankperry

As usual, Bernice's comments are right on the money. Our market areas are micro-markets which vary street by street. The top agents are focusing their activity on the product which can be sold, not that which is oversold and in danger of being short. Also, to Bernice's point, there's nothing better to motivate a 2nd time showing to write an offer than a simultaneous price reduction. Hank Perry President Empire Realty Associates