Jacob Wills

Every individual is different, regardless of the generation, but the changes in perspective that younger buyers as a whole are bringing to the industry are changing how dollars and efforts should be spent interacting with them. This survey has some interesting parallels to Ms. Ross's article... for example, check out the effectiveness of IVR (text, phone, etc) lead generators and the impact of rapid responses to buyers. http://bit.ly/13zKiH Jake Wills www.goomzee.com jwills@goomzee.com

There's plenty of both sympathy and blame to go around... not all defaulting homeowners are to blame, but neither are they all innocent victims. Stereotyping them one way or the other does nothing but spawn more anger, fear, and destructive behavior. The conclusion of this article is irresponsible and offensive. One of the hallmarks of a civil society is that we all are responsible for our actions. We all experience anger -- some minor and some life-altering -- but it is the ability to process that anger without hurting others that separates responsible adults from criminals. Yes, violence against a house is less horrific than violence against people, but there is no excuse for either. Jacob Wills www.holistictechnologies.info