Jeffrey Johnston

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The consumer is king in the world of Web 2.0. Models that serve the consumer well and give them control of the process will win. Models that "capture" consumers and send them to agent websites or email accounts will eventually lose their luster. I like a system where consumers and agents are both "opt-in." Let's look for systems that assist consumers and agents meet and work with each other in a mutually open, trusting and beneficial manner. Jeff Johnston President BestHomePro.com

Marc's comments are no surprise. The reality is that most Realtors know they need to embrace the semantic web, but are overwhelmed with all the choices and fearful of technology.18 out of 400 "dabbled in social media." Wow! But Marc's comments about "the first time someone compliments your blog entry; the first time someone responds to your Tweet; and the first time a Facebook friend asks for advice on real estate" because they are moving to your town and don't know anyone there (except you)-- suddenly agents will get it. You do need to find your personal voice to blog. You do need to follow smart blogs of others, and comment on those blogs. And you need to Tweet with meaningful comments -- not where you get coffee each day. People will begin to notice you and you may get lucky with a business connection. Often-times, "getting lucky" means you are just "in the flow" of communication. Get in the flow! Thanks, Marc. Right on! www.JeffPref.com http://www.BestHomePro.com Twitter @JeffPref