Broker/Owner RE/MAX Advantage in Las Vegas and Henderson, NV.
It seems lately that “brand” bashing has become the latest and greatest topic of discussion. I have to disagree heartily with these bashers. It appears to me that all of these articles are trying to justify the writers’ mode of business. I have been with RE/MAX for 20 years. My affiliation with this brand has brought me hundreds of thousands of dollars worth of income. Our office receives calls daily from people who want to buy or sell who say they called because “I sold my last house with RE/MAX” or “I see your advertising on the television” etc. Why does the website, RE/MAX. com get so many unique visitors and registrations for more information every day? By the way, the leads from this website are distributed to RE/MAX agents with no referral fee due. Why is the word RE/MAX one of the top 3 search words for real estate? We write referral checks to agents all over the country who are RE/MAX agents, C21, Coldwell Banker, other franchised agents and independents. Why do these agents call RE/MAX when they can call XYZ Realty instead? Because these agents want to get paid. Because they recognize a brand name that has a good reputation. Yes – a brand. Study after study has shown that more people choose to do business with a known entity - a brand. I am sure that all of you are fantastic agents who give good service to your clients. Consider though how you really meet new clients. Everyone who has been in business for a number of years will always tout that their business is repeat and referral only. I have been licensed for 30 years and I still get new business from the RE/MAX brand. What about a new agent? There is no repeat business for them but they can get some referral business from a brand that would not be available at XYZ Realty. They generally cannot afford the cost of marketing that an established agent can. A brand does much of that for them. The big brokerage model is not dead. True, changes are being adopted daily to increase efficiencies and profit. However, I have seen every week another small independent close. Who really knows they exist? Who knows how and where to find them? Our market in Las Vegas is dominated by brands. There must be a reason. How can one say that the power has shifted away from the big name company? There is room for everyone but please enough is enough with the “brand” bashing. Joan Kuptz, CRS,ABR,GRI,CDPE RE/MAX Advantage Las Vegas, NV
If the agent is a REALTOR an ethics complaint should also be filed with the association where the licensee is a member. The agent has violated Article 1 of Our Code of Ethics at a minimum. This applies to either the buyer's agent or the listing agent who permitted the buyer to occupy prior to closing.
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