Home » Community » Members

Media

Joined 01/20/2008

John G. Most

President, CEO

MOST Brand Development + Advertising

Send Email | Website

(949) 475-4050

949-285-3544 mobile

Follow Me: Follow me on Twitter

A 22-year marketing, branding and advertising expert in the Real Estate Industry. His agency had won over 38 national and international creative & marketing effectiveness awards.

Currently MOST is the brand development advertising agency for the NATIONAL ASSOCIATION OF REALTORS. Client work includes: REALTOR.COM, Prudential Real Estate, Century 21, North American Title Company, Help-U-Sell and MOVE.com.

Outside real estate, John's advertising career covers such notable brands as Grey Poupon Dijon Mustard, A.1 Steak Sauce, the Coca-Cola Company, Nabisco, Campbell Soup Company and many more of America's best know brands.

My Comments

  • I love the logic that the
    By John G. MostJuly 22, 2011 - 1:03pm

    I love the logic that the MID should be taken away from the top two tax brakets...OH, you mean the two groups responsible for 1) Job Creation in our Country (Small business owners, largely fit into this bracket) and 2) the people who pay the vast majority of the taxes for the 47% of the country that doesn't pay anything??? Geez, Why didn't "I think of that"...

  • Imagine that...the ONLY
    By John G. MostMay 31, 2011 - 2:15pm

    Imagine that...the ONLY place where home prices are up is Washington DC?!?! The same wonderful locale where they can't stay or agree on a budget and where the Public sector is faring better that the private sector who create jobs. Sad, but true.

  • It's unfortunate that so
    By John G. MostOctober 23, 2009 - 2:51pm

    It's unfortunate that so little is made about the value of a brand when people unconsciously and subconsciously make branded decisions everyday. We all do. Why don't you just order a soda rather than a Coke or Pepsi...why do you drive what you drive, eat what you eat and act the way you do in everyday purchases if brands don't have some impression or influence. Discount the value if you will, but facts and research over the decades and decades prove out over loftily written blogs and rhetoric. Consumers value brands that are real, authentic and add value. People are brands too. It's why you trust them...or you don't. Real estate people who do not live up to the promises they make or fail to manage the expectations they set are doomed to fail because they've failed themselves--their own brand. I've been fortunate to work on a lot of great brands in may career...including great real estate brands and I'll go to market (or war) anyday with a brand as my shield than without one. John G. Most President, CEO Certified Brand Strategist MOST Brand Development + Advertising 25 Enterprise, Suite 250 Aliso Viejo, CA 92656 www.mostagency.com