John Perkins

There really is a simple solution, which we use at SpatialMatch (http://www.spatialmatch.com) Put the data in layers, use a pinpoint dot (not icons) and surround it with a colored distance radius circle. This way a consumer can look at one layer for restaurants, for example, and then another layer for schools. They don't have to pile all these icons on top of each other. The map is such an important tool, because you can throw all the data you want at a home buyer, but if they can't visualize what it means to them in relation to the neighborhood they are considering, it's too much. One look and in a few seconds they can grasp all the information they need. It's like looking at a painting, you know instantly whether you like it or not.

Another cool visual tool for finding different lifestyle amenities and local businesses is http://www.spatialmatch.com