Jon Sagrillo

With 97% brand awareness and an industry-leading 60% in future usage consideration among active market consumers (*2008 Ad Track Study conducted by Millward Brown), it is safe to say that CENTURY 21® enjoys a unique and special place in the minds of American consumers. In regard to the brand's decision to take a leadership position by moving its advertising online, read Bev Thorne's Q&A from this year's NYC Search Engine Strategies Conference, "Budget Migration: Going Digital Without Impacting Your Brand." http://digg.com/u15S74 or watch her YouTube interview on the subject outside the panel http://digg.com/u15Qiq. The positive trends that validated this bold move continue, through May of this year, CENTURY 21® has achieved a 47% increase in online leads. CENTURY 21 continues to take the lead by innovating in the social media space with its recently released C21 Communities (www.century21.com/communities) social media platform. - Ad Age "Social Media is the New TV" http://digg.com/u15S50. - Future of Real Estate Marketing's Joel Burslem http://digg.com/u13557 writes, "I love that the brand is seeking to redefine itself with all of these social elements in place." CENTURY 21 was the first national real estate franchise on television and television continues to be a great vehicle for reaching the masses and building brand awareness; however, given CENTURY 21’s nearly universal brand name recognition, increased utilization of a more targeted, focused medium is a better and more productive strategy for our brand to reach consumers. We remain confident that others will follow our lead.