Jonathan Bowen is a full service real estate broker servicing Greater Boston and Eastern Massachusetts.
I really like what Edina Realty is doing here. Like Abbott Realty Group in San Diego, they are taking the lead in regaining control of their listings. And isn't control most important for a real estate broker to properly market their listings? Isn't that what a seller hires a real estate broker to do? To take leadership and control in order to sell their property for the most money possible? I currently market on the Realtor, Trulia and Zillow but am thinking strong and hard about paying for their "services" and syndicating my listings to these sites. I've been selling real estate for 13 years now and know that breadth of marketing isn't nearly as important as depth of marketing.
Redfin has been emailing me and calling me for the past month or so. I would not consider joining their referral program because I dislike their business model. Why make a company that you dislike stronger by joining?
I side with Coldwell Banker on this issue.
