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Online Real Estate/Internet Company

Joined 04/14/2008

Jonathan White

Director

PropertyDragon.com

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Director and founder of PropertyDragon.com - an international property portal that brings real estate advertising to everyone, wherever they are in the world. I am both an IT specialist and a real estate investor, with 2 published books on buying property in Bulgaria.

When I started investing in Bulgaria in 2003, I found it impossible to locate rental properties on the internet quickly and conveniently, because none of the property portals provided any kind of property investment search by rental return.
Whilst this didnt deter me from investing in Bulgarian real estate, it presented an opportunity to develop a property portal for the global stage that allowed both buyers and investors to find properties worldwide.

I have often found property portals to be very cluttered, difficult to use, and lacking comprehensive search facilities.
So I set about designing a property portal that would provide a quicker, easier and more user friendly experience for all those who use it.

PropertyDragon.com is the culmination of 18 months of development, incoporating an online upload utility that allows estate agents (realtors) to map Excel files or their own Internet databases to the system, and then upload property data and photos. The difference being, that they can use their own data format instead of being told to use the property portals format!

Whats also noteworthy is the business model that I have implemented, which differs from the competition, in that it provides a flexible subscription model - where you can add properties to the site for 1 month, 3 months, 6 months or 12 months. But the advantage is, once you have added a property it remains on the site until sold. So, effectively providing an unlimited advertising period for any property added.

What this means is, you are only paying to add properties to the site. So, at the very least, you can upload ALL of your current listings, have them advertised until sold, by opting for the 1 month option - all for a one off, low cost fee. Once you are satisifed with the service, you have the option to renew or purchase another block of subscription for 1,3,6 or 12 months.

I welcome everyone in this community to take a look at PropertyDragon.com.

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  • I have launched an
    By Jonathan WhiteApril 14, 2008 - 11:33am

    I have launched an international property portal that has a unique twist. It helps property investors to find properties by their rental return. So, for example, an investor could perform a quick search and look for property in Bulgaria with a rental return of above 7%. It also incorporates an alternative way for real estate companies to transfer their property data. All too often, real estate portals enforce their own data formats on companies or require knowledge of XML - which is simply not suitable for all real estate companies - eg. smaller independent agents. So what my portal does is use the principle of a mapping tool where you can simply map your data fields (eg price, description, location) to my fields - once, and then transfer the data either from Excel files or from your own Internet database. Then at the touch of a button, upload the property data. It also transfers the property photos at the touch of a button from your own FTP server, once its uploaded the property data. Covering all countries, it aims to make real estate advertising easy, and provide a very easy to use, uncluttered search, so buyers and investors can find residential, commercial, new property and land anywhere in the world. So it provides an easy, convenient way for estate agents to market their properties to BOTH buyers and investors, upload their properties using their OWN data format, generate leads by email, and even conduct Skype chats between buyers and agents. It operates on a different kind of business model too. Instead of being drawn in to monthly fees to keep properties listed, it incorporates a flexible subscription based model, in which once properties have been added they stay on the site indefinitely until the properties have sold. In other words, it provides unlimited advertising for properties that have been added. You can add properties for 1, 3, 6 or 12 months, with a built in discount for longer periods built into the competitive pricing. More details can be found on the website. Jon White www.propertydragon.com

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