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Joined 11/23/2009

Katie Lance

Senior Marketing Manager

Inman News

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(510) 658-9252 x147

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Katie is the Senior Marketing Manager for Inman News (inman.com) and the primary contributing author to the Future of Real Estate Marketing blog (FOREM). She is the strategic manager for all social media channels for Inman News including Twitter, Facebook, You Tube and LinkedIn. Katie is also responsible for all marketing and PR content in print and online for Inman News. Katie has nearly 15 years experience in marketing, sales and training. She previously served as marketing manager for a San Francisco Bay Area real estate brokerage and specializes in speaking and writing about social media, real estate technology, web 2.0, mobile technology and search. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

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  • Hi everyone - Thanks for
    By Katie LanceJune 27, 2010 - 2:22pm

    Hi everyone - Thanks for your comments! Mark L - I agree with many of your points - the main thing people need to understand is that it takes time - just like cultivating a real estate farm - it takes time, effort and strategy. George- I checked out your Twitter feed. The #1 thing you need to start doing to get people talking to you is to retweet info. Every AM and every PM re-tweet 3-5 things you see of value. You also are no following enough people! I recommend following any local community associations or real estate news (twitter.com/inmannews) - by sharing info, this is the top way to create more interaction. Also you are not posting frequently enough - you should post on Twitter 5-7 times a day. Use a system like Hootsuite.com to plan your posts out throughout the day. Tony - those are fantastic examples! Thank you so much for taking the time to post those. Thanks again everyone! Katie Lance Marketing Manager, Inman News Writer, Future of Real Estate Marketing Blog