Welcome!

Technology/Software
Joined 11/03/2009
Kelly Mitchell, CEO, REcake.com
CEO
REcake ~ Branded Mobile Real Estate apps for Connected Agents.
Background and Experience
Kelly Mitchell is the CEO of REcake.com.
Her background includes successfully launching three startup companies, achieving profitability and sales of over $2 million within 18 months. As COO/Partner of Six D Studios, she managed Business Development and Strategic Growth & Alliances. She led Six D's first commercial eCommerce success, HiloHattie.com, which allowed this client to increase on-line sales 15-fold in 6 months. She is credited with developing Six D's media production business while creating a strong brand identity. Her digital marketing expertise was instrumental in the success of American Savings Bank's web site strategy and on-line branding campaign, resulting in a long-term, technology partnership.
Acting as an ongoing consultant for company partners including, American Savings Bank, Wimberly Allison Tong & Goo, Ingersoll-Rand, Oceanic Time Warner, Diamond Head Theatre, Hawaii Public Television and Honolulu Academy of the Arts gave these companies a leading edge in the national market and on the Internet. Ms. Mitchell was solely responsible for securing the commercialization technology agreement with NASA resulting in development of a commercially viable product using NASA's DC-Tune, a digital compression algorithm.
As a real estate consultant with Elite Pacific and her company, The Kelly Mitchell Group, Ms. Mitchell draws from over 30+ years of local Hawaii expertise and knowledge. Additionally, her experience in strategic marketing, business development and digital media expertise has translated into a significant value for her clientele. She draws from 30 years of local Hawaii expertise and over 20 years of strategic marketing, business development and digital media. Raised in Minneapolis, Minnesota, and Orange County, California, she relocated to Hawaii in 1979. As a Honolulu resident for 30 years, she has extensive knowledge of the Hawaii market. She founded Next Level Hawaii, a business centric social media event helping businesses leverage their presence in the social media space. Kelly is a member of the Honolulu Board of Realtors (HBR), the Hawaii Association of Realtors (HAR), the National Association of Realtors (NAR) the Hawaii Kai Chamber of Commerce. She recently served on the Board of Directors of : Learning for a Lifetime, and Locations Foundation and as the Director of the Social Media Club of Hawaii. She has also been featured as a Hawaii real estate expert on HGTV’s “My House is Worth What?”.
She holds a B.B.A. in Marketing from Chaminade University of Honolulu, served as an adjunct Professor in Communications and Entrepreneurship, and is on the Board of Advisors to the Hogan Entrepreneurial Program. She has served on the board for the Prudential Locations Foundation, a non-profit focused on making a difference in our local community, as well as Learning for a Lifetime Foundation, an organization focused on providing children in need with writing literacy skills.
Expertise
Specializing in Diamond Head, Kahala, Kailua, Hawaii Kai, Honolulu and East Oahu in Single family homes and Condominiums
Fine Homes Specialist
Prudential National Summit, Chicago Illinois-Fine Homes Panelist
Prudential National Convention, San Diego, California-Fine Homes Panelist
Ranked Top 3% of Oahu Agents
Ranked Top 3% of Prudential Agents Nationwide
Awards
Named Rookie of the Year, Prudential Locations
President's Circle Award, Prudential Locations Multiple Years
Leading Edge Award, Prudential Locations Multiple Years
Aloha Aina Nominee (multiple years)
Client Service Award - Prudential Locations Multiple Years
Received the prestigious "Hawaii's Top 50 in Technology Award" presented by Lieutenant Governor Mazi Hirono.
Honored as a prestigious Alumni at Chaminade University of Honolulu.
Education
Chaminade University of Honolulu - Bachelor of Business Administration in Marketing
Graduate Realtor Institute
Languages
English, with Hispanic background and enough French to get a taxi.
Hobbies
An active athlete, Kelly has competed and placed in local running events, including marathons and triathlons. She also enjoys acting, boating, golf, flute, hiking, meditation, running, kayaking, gardening, organic foods, cooking and fine wine. Diamond Head & Koko Head are favorite hikes of Kelly's. She is married to Vince Mitchell, a successful local Honolulu businessman and CEO of Pacific Digital Signs. They have an active 15 year old son who surfs, skates and boogie boards. Her family includes two Yorkshire Terriers, a Jack Russell, a Mixed Rescue and a Calico cat.

