Ken Crowley

• Manage |RSSReal Estate Marketing

There is no other way to say this: Your guidelines are silly, one-dimensional and wrong. One of my agents, a 28-year old third year agent, gets 60% of her considerable business from Facebook. Her clients are not being bombarded with "endless updates on the sales stats of mid-century Tudors" because SHE - unlike the author - knows how to use FB effectively and responsibly. To be blunt, your comments reflect YOUR age and maturity level, as well as your lack of expertise in Facebook marketing. Here are the rules for Facebook: Regardless of age, understand FB, how it works and more importantly how it doesn't work. Have a plan for your business efforts on FB. Use your personal profile for personal and a Fanpage (now just a plain old Page) for business. Follow those rules and agents and brokers of ANY age have the basis of a sound FB marketing plan.