Lance Jackson

VP Business Development

Foreclosure Trackers, Inc

Very experienced online marketing and advertising executive.

I started in online advertising sales in 1996 with AT&T's online Toll-Free Directory. I then took a National Sales Manager position with a large Certified Marketing Representative for the Yellow Pages industry in 1997 and with one of my colleagues, started the Interactive division for that company. By 2000, we spun off the Interactive division and with another business partner, formed our own Online Media & Marketing Agency - Adbrokerz.com.

At Adbrokerz, my responsibilities included managing our sales team, new business development, client relations and day to day business operations. Adbrokerz primarily did business with Direct Response focused clients like Mortgage, Insurance and Debt Consolidation. Adbrokerz.com closed shop in 2005 and I took some time off before landing the National Advertising Sales Manager position at RealtyTrac. In 2007, I was recruited and joined Local.com in yet another Online Advertising Sales position. After about 8 months, the online Real Estate market came calling again and I decided to move to a fairly new start-up; ForeclosureTrackers.com as the VP of Business Development.

The Rolodex has gotten quite large over the years. I have hundreds of industry connections and many good friendships that have developed over my time during this journey. Wherever I land, my goal is to bring the traffic in, monetize it and increase the ROI - Isn't that the name of the game?