Lane Barnett

If you read Fannie Mae's National Housing Survey one thing is certain. Home ownership is still the American dream. 72% of renters think home ownership is superior to renting and most people buy for non financial reasons. 69 % think now is a good time to buy. Rentals will not save the housing market.

If she is an agent for Pru Cal you couldn't tell it from her web site. She is holding herself out as a brokerage company and I believe she is violating association rules and probably the law. The videos are the product of a self absorbed agent who believes being outrageously different is somehow good for her clients.

As ususal most real estate practitioners and brokers stay pretty firmly mired in the past. Customer ratings of service are a part of most service businesses that strive for accountability and constant improvement. That's our industry defect-ICs don't want accountability and Lord knows we don't want transparency. We have used Quality Service Certification for many years to independently survey every client after each transaction. Each agent's results are posted online at our site and the QSC site including customer verbatims. Our agents had some trepidations at first but now realize it is a meaningful point of difference in a largely undifferentiated business. Every agent has testamonial letters in their listing presentation and pounds their chest about the great service they give. Our agents can prove it as can our company. And it is certainly is a powerful counterpoint to the crazy client who sends a nuclear review to Zillow, Yelp or the like.