Real Estate Broker

Joined 01/20/2008

Larry Whited Sr.

President & Founder

www.maxUnet.com & www.WebMLS.net - A Virtual Real Estate Franchise System

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(513) 779-3004

Larry A. Whited, Sr. CRB, CRS, GRI

President and CEO Larry Whited has been a fixture in the Cincinnati Real Estate Market since the early 1970’s. After completing his voluntary service in the US Marines, Larry returned to his hometown of Hamilton Ohio, and took computer classes. As a young programmer, Larry learned about systems, and process, but also learned his passions lie elsewhere.

Larry embarked on his real estate career in 1972 and never looked back. He quickly became one of the top producing agents in Butler County, and acquired his broker’s license. Larry managed top operations for other companies throughout the 70’s and 80’s, rising to the position of North Regional Manager for the top local brokerage in the area, prior to its merger with Coldwell Banker.

With his background in process and his military discipline, Larry grew frustrated with the inherent inefficiencies of the traditional brokerage. In the early 1990’s Larry decided to leave management and focus exclusively on working as an agent for a local Re/Max franchise.

It was at Re/Max, where he won numerous sales awards, that Larry formulated the vision of a new kind of brokerage, one in which efficiency was designed in, and where clients could benefit as much as the agents and brokers.

In 2002, Larry realized that technological advancement and consumer pressure for low commissions had finally reached an alignment that would facilitate an all virtual brokerage designed to maximize client value. www.WebMLS.net was formed in 2002, and went operational in January 2003. Since the launch, Larry has been published in numerous newspaper and magazine articles and submitted testimony as an expert witness in the FTC’s case against the NAR.

Locally, Larry has become known as the champion of low commission full service real estate, enabling clients throughout Ohio to save nearly $3 million in commissions in the past 5 years.

Larry formed maxUnet in 2006 as the mechanism for franchising the WebMLS.net model nationally. Larry decided not to launch maxUnet until the real estate market had appeared to reach its lowest point and began offering franchises in late 2008.

Forms - WebMLS  Bill Board Layout WEBMLS + LAW 8-10-09 - Smallest _ edited 150 pixels.jpg

My Comments

  • How many have time to say
    By November 11, 2009 - 3:31pm

    How many have time to say they agree with you? We are all too busy tweeting, bloging and posting believing this is the internet snake oil that will grow our biz. I have come to think of all of this as “digital fantasy bonding”. I just coined that phrase so please give me credit if you use it so I feel like I have accomplished something in cyber world…..added something to the digital monolithic wall in the clouds. I loved the article. Great stuff. Larry A. Whited, Sr., CRB, CRS, GRI President & Founder www.maxUnet.com & www.WebMLS.net A Virtual Real Estate Franchise System ** We will sell your home for as little as 2% + $500. Includes full service and MLS ** P.O. Box 757 West Chester Ohio

  • Insanity = doing the same
    By November 11, 2009 - 12:14pm

    Insanity = doing the same thing over and over and expecting deferent results. This is just more of last centuries dinosaur RE biz model in a new wrapper. Die allready! Larry A. Whited, Sr., CRB, CRS, GRI President & Founder www.maxUnet.com & www.WebMLS.net A Virtual Real Estate Franchise System ** We will sell your home for as little as 2% + $500. Includes full service and MLS ** P.O. Box 757 West Chester Ohio

  • Financial deregulation taken
    By October 30, 2009 - 9:44am

    Financial deregulation taken to the extreme creates extreme greed and extreme risk taking by the unsuspecting middle class. The inevitable crash of the deregulation bubble caused a reduction of the middle class and a recession / depression i.e. when the middle class loses their savings, 401k value and buying power our economy suffers to the same degree of their loss. A large, employed, financially sound and prosperous middle class it the foundation of a stable free market society. The financial and housing bubble of this decade was fueled by the implied assurance of great short term gain by people who could not afford and were ill-equipped to take that risk. The end result of this crash is an extreme accumulation of wealth by the small percentage of our society who perpetrated the stock, financial and loan scams on the rest. Stock and financial scams that appear to create instant wealth create herd mentality i.e. everyone ignores logic and does what everyone else is doing which gives the illogical act creditability. This may be the 21st century version of a legal Ponzi scheme enabled by Washington. I am reminded of a famous quote by Joe Kennedy (JFK’s Father) I read somewhere a long time ago. He was getting a shoe shine in the summer of 1929 and the shoe shiner was telling him about all the money he was making in the stock market. He said to a friend “when the shoe shine boy is in the market its time for me to get out.” He pulled out of the market and did not loss his fortune when the market crashed in Oct 29. He was appointed the first chairman of the newly created SEC in 1934 which formulated the regulation of investment banks/wall street etc that help keep our financial system safe for the next 50 years. The Glass-Steagall Act of 1933 became the foundation of protection for our consumer banking and financial system. It created a firewall between consumer banks and investment banks. In 1980 Washington/Congress began to dismantle that firewall and we had the Savings and Loan crash/bailout in 1988. In 2000 Washington completely gutted Glass-Steagall and 7 years later we have the worst financial crash since 1929. This experiment in deregulation has proven that a free market works best with a reasonable amount of regulation. We need a new and improved Glass-Steagall Act to protect our children from a repeat. Larry A. Whited, Sr., CRB, CRS, GRI President & Founder www.maxUnet.com & www.WebMLS.net A Virtual Real Estate Franchise System ** We will sell your home for as little as 2% + $500. Includes full service and MLS ** P.O. Box 757 West Chester Ohio