Welcome!
Real Estate Broker
Joined 01/20/2008
Larry Whited Sr.
President & Founder
www.maxUnet.com & www.WebMLS.net - A Virtual Real Estate Franchise System
(513) 779-3004
Larry A. Whited, Sr. CRB, CRS, GRI
President and CEO Larry Whited has been a fixture in the Cincinnati Real Estate Market since the early 1970’s. After completing his voluntary service in the US Marines, Larry returned to his hometown of Hamilton Ohio, and took computer classes. As a young programmer, Larry learned about systems, and process, but also learned his passions lie elsewhere.
Larry embarked on his real estate career in 1972 and never looked back. He quickly became one of the top producing agents in Butler County, and acquired his broker’s license. Larry managed top operations for other companies throughout the 70’s and 80’s, rising to the position of North Regional Manager for the top local brokerage in the area, prior to its merger with Coldwell Banker.
With his background in process and his military discipline, Larry grew frustrated with the inherent inefficiencies of the traditional brokerage. In the early 1990’s Larry decided to leave management and focus exclusively on working as an agent for a local Re/Max franchise.
It was at Re/Max, where he won numerous sales awards, that Larry formulated the vision of a new kind of brokerage, one in which efficiency was designed in, and where clients could benefit as much as the agents and brokers.
In 2002, Larry realized that technological advancement and consumer pressure for low commissions had finally reached an alignment that would facilitate an all virtual brokerage designed to maximize client value. www.WebMLS.net was formed in 2002, and went operational in January 2003. Since the launch, Larry has been published in numerous newspaper and magazine articles and submitted testimony as an expert witness in the FTC’s case against the NAR.
Locally, Larry has become known as the champion of low commission full service real estate, enabling clients throughout Ohio to save nearly $3 million in commissions in the past 5 years.
Larry formed maxUnet in 2006 as the mechanism for franchising the WebMLS.net model nationally. Larry decided not to launch maxUnet until the real estate market had appeared to reach its lowest point and began offering franchises in late 2008.
