Having been a real estate broker for over 20 years as well as a psychotherapist prior to entering the real estate industry. Lori brings a keen understanding of human behavior as well as a passion for coaching, training and educating real estate professionals.
I couldn't agree more with the statement that third party negotiators are not needed in these sales. Agents need to remember who thier client is and negotiate effectively for either side being the buyer or seller and remembering that the lenders involved in these sales have a bottom line. The agent needs to understand that in order to make these distress property sakes work, the goal is to maximize the capital the bank will receive...the agent does need to have persistence, patience and a keen understanding of the process. This can be accomplished with training and education along with broker supervision, an attorney reoresenting both buyer and seller as well as tax and financial advisors for the seller. There is no need for a third party negotiator. NAR has just released the SFR certification which will assist in training and education. www. realtorsfr.org Lori Cox Real Estate Educator, Faciltator & SFR Co-Author
great post! Our job is to educate the public on the realities of purchasing distress properties...NAR just released a new certification SFR...(Short Sale & Foreclosure Resource) Certification. It's terrific information for REALTORS to share with their sellers and buyers rather than the "snake oil & unrealistic dreams" that the infomercials are selling.
What policy may due is bring to light the need for brokers to discuss with their agents what makes for a common sence approach to communication. Often times, I am amazed at the posts made by REALTORS regarding their "way too frank" online ( and off line) discussions about clients and their negotiations...all of which most likely would be considered confidential information. I agree that if mom wouldn't approve of the comments posted, the posts are inappropriate use of free speech. As a member of IAR, I believe this policy may cause brokers to understand the need to be informed about social networking tools and think about their repsonsibilities to train, manage and define for themselves what would be appropriate and acceptable company policy. Nice article.
