Home » Community » Members

Welcome!

Real Estate Broker

Joined 01/20/2008

Louis Herrera

CEO

RT Brokerage Services, Inc.

Send Email | Website

(206) 973-2587

(866) 908-1109 fax

Follow Me: YouTube Channel | LindedIn

Louis Herrera is the CEO & Managing Broker of RT Brokerage Services, Inc.

Louis brings fifteen years of venture-backed, high-technology startup experience and regional government growth management experience to RT Brokerage Services. Prior to RT Brokerage Services, he was the director of operations at m:metrics, a syndicated data service for the mobile sector, where Louis was responsible for finance, accounting, human resources, information technology, operations, and legal affairs. As part of the initial management team, Louis played an integral part of the company’s early success.

Louis was also formerly the director of operations at Nimble Technology, an XML data integration company, and at Appliant, Inc. a performance monitoring company— both venture-backed companies out of the University of Washington's Computer Science and Engineering Department.

Before his startup experiences, Louis was a growth management planner at the Puget Sound Regional Council (PSRC). At the PSRC, Louis’ worked focused on the Growth Management Act’s (GMA) certification and consistency requirements for local governments and real estate finance strategies in urban center developments.

Louis holds BA in urban studies and planning from the University of California, San Diego (Warren College).

My Groups

My Comments

  • Bernice, When you write,
    By Louis HerreraApril 7, 2011 - 11:42am

    Bernice, When you write, “In contrast, those in Gen X and Gen Y (born after 1964), don't value expertise in the same way,” do you mean value as in what they are willing to pay for our services? Of the Gen X/Y clients I have worked with, I have found they have all valued my expertise but not in the traditional sense in that my compensation is only calculated in the form of a percentage-based commission of the sales price. In fact, they have valued my expertise enough that they are willing to pay for my services on a pay-as-you-go (hourly rates) basis. The reason these consumers are willing to contemplate a pay-as-you-go option is because they want to 1) leverage their commitment to buy or sell and 2) their near-obsessive focus on tracking (i.e., via mobile devices) the inventory is that they want some form of savings from the market-rate commission charged by most brokers and agents. It is their way of truly validating their “decision-making” I think successful agents have always been “conduits of information”. Where I believe there is a clash in the real estate marketplace is between how we, as real estate brokers/agents, allow Gen X/Y consumers to value their decision-making. When both parties are working on an hourly basis, the conduit of information is fast-flowing and remarkably efficient. Rather than a Trusted Advisor Model approach to real estate for Gen X/Y clients, I would advocate that we move more towards a Consumer Choice Real Estate Model where we give consumers the option for how they compensate us. Then it really is their decision and not ours, and we still get fairly compensated. Louis Herrera CEO/Designated Broker RT Brokerage Services, Inc. www.rtbrokerage.com

  • It is smart positioning for
    By Louis HerreraMarch 17, 2011 - 8:43pm

    It is smart positioning for Redfin when the marketplace flips to a seller's market. Nothing wrong with advance planning--even if it may be three years off. Louis Herrera CEO/Designated Broker RT Brokerage Services, Inc. www.rtbrokerage.com

  • Did anyone else catch the
    By Louis HerreraNovember 4, 2009 - 7:13pm

    Did anyone else catch the interesting note towards the end of the call that Zip Realty plans to go the independent contractor route with agents in Long Island? They are going to "test" the concept and see how it works. Louis Herrera CEO/Designated Broker RT Brokerage Services, Inc. www.rtbrokerage.com

Friends