Marc Davison

• Manage |RSSReal Estate Brokerage of the Future

As an avid reader of Kris' writing, and as someone who has recently removed 2000 names from my list, I felt it important to weigh in. Not that I assume this post referenced my actions as I am sure I'm not alone in realizing the strategies employed early in our twitter use have changed drastically over time and require some course correction. I never viewed Twitter as a cocktail party as so many social media gurus like to suggest. I don't know anyone who attends cocktail parties and hovers over all the conversations that takes place. They pick a few folks, a few groups and toggle back and forth. In the beginning we followed people because they followed us. That was then when we didn't understand what those conversations were going to be, the frequency they would occur and how many different ones we would end up following. Nowadays I use Twitter to keep current on things that keep me informed and on people who are making news. While I may love Bob, if Bob foursquares and blips frequently, and dialogs with fellow friends about things that never pertain to me, what possible value is there for me in following that? Especially if I like and care about Bob which causes me to view his posts out general curiosity. Over time, when you count up the # of Bob's we like and care about and determine that 90% of what they post falls outside our need to know, one, sound, sane choice is to reduce the volume of incoming. When I unfollow someone I've simply unsubscribed to their feed. But I am still vested in them as people. And, at any point in time, I can easily refollow them if their broadcasting changes and they publish content that brings value to me. Maybe we ought to stop looking at social media as places where we seek acceptance and importance. It's fleeting at best and short changes the overall value of what social media is and or could be. Kris, the ink in your pen flows like honey. Thank you for every sweet minute you take from your day to write and share with us. Marc 1000Watt Consulting Turn On!

I'm not much of a "great post Kris" person and am much more of a lurker than commenter. But damn, this is more than a great post. It's an important post. And I loved reading it. Twice. "And if we all agree that the whole point of it all is to pay the pizza guy and grow the bank account, all roads lead to the customer." Amen, Kris. You nailed it. Marc Davison 1000watt

Gang, In this day and age we are judged by everything. Real estate people shouldn't be all that shocked that this appears to be one way you are judged. Especially when given this insight: The most recent surveys clearly indicate how important responding to inquires are. Considering this ranks so high on consumers lists of needs, why is it surprising or unfair then for a consumer to judge one as unprofessional if they aren't catering to something so obviously important to their customer base? Taking a bigger step back, there's enough technological selections out there that can route calls, convert calls to emails, convert calls to text messages along with services that take calls, answer calls, respond with light answers to calls to stuff a Bear rug. Generally speaking, a consumer views real estate as being a somewhat technology oriented industry and might find themselves judging an agent as being unprofessional if all they have is a fax phone that sits connected to a wall by a chord - which incidentally occurred to me all week last week trying to reach an agent who left their # on my VM. By all accounts, real estate appears to be in a rut. It's winter. Aside from a few select lucky destinations, the sluggish market paints the portrait of a hungry agent in dire need of a call, a lead, a prospect, an inquiry... any sign of potential life that could lead to a sale. Given the limited patience people have and quick draw they have to label anyone incompetent, it should be not surprise that to anyone why it might appear unprofessional to a person trying to get in touch with an agent and can't. A professional typical comes through in the the clutch and typically nails the simple things. As well as the hard ones. Seems to me, if all it takes is answering the phone to be a pro, I'd advise everyone to just do it! Marc 1000Watt Consulting Turn On!