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Joined 02/07/2008

Marc Davison

Founder

1000Watt Consultanting

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(805) 305-9756

Been around the tech side of the industry since 1998. I take real estate seriously and feel it doesn't live up to it's own hype and potential. Then again, I probably don't live up to my own hype either. So I hang around thinking we can help each other. Outside of real estate I have 4 kids, a wife of 25 years that I adore, a few homes, a old Porsche, lots a great books, a killer comic collection, and a bunch of vintage guitars that I dust off and perform with occasionally. I make a great Italian gravy, love cooking for friends and watching my wife put on makeup. Frankly, it doesn't get any deeper than this.

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My Comments

  • The best thing about Twitter
    By April 28, 2008 - 2:25pm

    The best thing about Twitter is the one ping transmission capability to an entire database of clients. I set a up private family twitter account to communicate with a 20 something son living in one part of the country, siblings in another and busy family at him. One message 15 people all receive it on their phone. The implications for business however, are spectacular. Marc 1000Watt Consulting Turn On!

  • Consumer empowerment and
    By April 13, 2008 - 1:32pm

    Consumer empowerment and transparency the final leg witnessed by the consumer that delivers on the promise. Its textbook branding. It's what's often missing from the rest of the real estate experience - delivering on the brand promise. Well done Zillow. Marc 1000Watt Consulting Turn On!

  • Several things here to
    By April 9, 2008 - 7:17pm

    Several things here to address but in a nutshell, sure, if Zillow delivered purely horrible Zestimates it could impact the brand. Remember, a brand can be built on assets as well as liabilities. So either way, the brand is being built. Zillow promises transparency. Anonymity. That's it. Their loyalists, understand that. But consider this, Zillow has created an opportunity for real estate people. A huge one I might add. Consider Jillaynes issue. I view her scenario as an lost opportunity for local mortgage people more so than a blemish on ZIllow's brand. Granted if this continues and ZIllow fails in getting partners it will ultimately hurt them. And this is all way I believe this in an interesting case study in how a company manages it's brand through these issues. Marc 1000Watt Consulting Turn On!