Mark Pullinger

Vice President of Marketing and Technology

Koenig & Strey Real Estate

As Vice President of Media Marketing and Technology at Koenig & Strey Real Estate, my experience includes a unique blend of traditional marketing and sales along with expertise in new media marketing.
I have developed successful marketing campaigns for many of the major developments in Chicago including Lincoln Park 2520, The Ritz Carlton Residences, The Elysian as well as the highly successful roll-out campaign for Trump International Hotel and Tower, Chicago. In 20 years of new home marketing I have marketed and sold almost every type of new construction from suburban tract homes to urban luxury towers.
I have developed expertise in the use of new media marketing techniques and have directed the development of several award-winning real estate websites. I am a strong proponent of social media marketing and write my own blog about real estate marketing www.themarketingimperative.com. I am a firm believer in enhancing search engine optimization using organic search techniques. Finally, a website isn’t successful unless it generates monetary results. Developing lead generation from a website is the key component to judging success or failure.