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Joined 01/09/2009

Michael D Harris Jr

President

Ardynn PR

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(717) 592-0106

As the Founder and President of Ardynn PR, I bring over 15 years of marketing, PR, advertising and brand experience to the real estate industry. When I was the vistim of corporate downsizing, I knew that the time had come to rejoin the work force as an entreprenuer. A little over 2 years in, the Ardynn brand is quckly becoming the real estate industrys premier Public Relations firm.

My Comments

  • I would add "PR is for the
    By Michael D Harris Jr July 13, 2010 - 3:04pm

    I would add "PR is for the Big Boys" to this list. With the swift and decisive evolution of the internet in the past 2 years, we have seen traditional PR become Social PR. Technology is your best friend and it is waiting right out side your office door. You wouldn't leave a buyer outside, so why the shying away from technology. It not only makes your job EASIER, it decreases your marketing budget and puts you in front of your targed consumer in a way that we have never experienced. They find you and once they do, they pay attention. On a side note, Jean Powers is correct in in the way she handles email. By having multiple accoutns (even a Yahoo) there are still ways to hide the fact or redirect to a more professional, branded account. Michael D Harris Jr President Ardynn PR mharris@ardynnmedia.com 717.592.0106

  • I do tend to agree with
    By Michael D Harris Jr June 4, 2010 - 9:21am

    I do tend to agree with David that it is having multiple interactions that is key here. What I do wonder about thought, is "Why hasn't NAR already taken these technology issues into account and developed more specific guidelines. For years they have been tauting the benefits of technology and why and how REALTORS should be using technology to interact with the consumer throught the consumers choice of communication medium. Isn't an online ad for an open house actually the first step in communicating with some consumers? What about the emails that followed that initial contact? About the only way that technology hasn't come into the home buying process is for us to have virtual closings with all elctronic signatures. Michael D Harris Jr President Ardynn PR mharris@ardynnmedia.com 717.592.0106