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Joined 02/12/2008

Nicole Nicolay

Founder & CCO - Agent Evolution

Writer, Educator, & Content Creator

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(925) 580-2260

Follow Me: My Blog | My Facebook Profile | My Facebook Page | YouTube | LinkedIn

As Founder and Chief Creative Officer of Agent Evolution, Nicole Nicolay "@nik_nik" applies her social media and educational expertise to create training programs and marketing tools for real estate professionals and brokerages. Nicole specializes in WordPress Web design for real estate and educates her clients in developing their online marketing hub and lead generation strategies.

Her enthusiastic and knowledgeable presentation style, as well as her ability to develop engaging curriculum, has yielded her top ranking among the industry's best speakers. Nicole has delivered keynotes and training programs to more than 100,000 agents nationwide and speaks regularly at industry leading events including: N.A.R Annual, Triple Play, BizTechDay, BlogWorld & New Media Expo, Real Estate Connect, and is currently emcee of the Agent Reboot Conference Tour produced by Inman News.

Nicole is considered to be an extremely influential voice on the subject of social media for the real estate industry. She's been writing her highly regarded real estate technology blog, MyTechOpinion.com, since 2005. Her willingness to explore and apply new technologies in a practical manner enables her to lead her readers and clients to success with new marketing. Nicole is also well-versed in video, from off the cuff dance grams to highly produced marketing campaigns and educational videos for Cyberhomes, RPR, Prudential Fox & Roach, and RE/MAX Corporate. Furthermore, Nicole authored "Twitter for Real Estate Twits, which has been downloaded by over 50,000 real estate and mortgage professionals.

Prior to Agent Evolution, Nicole founded a successful marketing and technology company for the title industry that continues to deliver progressive marketing resources and brand strategy for Fidelity National Title and Chicago Title Company.

Apart from ROCKIN' the Web daily, @nik_nik enjoys spending time with her family and hitting the dance floor any chance she gets!

My Comments

  • WordPress has definitely
    By Nicole NicolaySeptember 2, 2010 - 12:33pm

    WordPress has definitely made it more affordable for agents to ROCK a professional site that meets their goals. And I would agree...you should shop around, get references and quotes. Building a site using WP can be fairly inexpensive as compared to your other options (that usually don't have the flexibility, community, and SEO love you'll find with WP)...it really goes back to YOUR NEEDS and GOALS and what you hope to deliver to your audience. Some agents getting started with WP often think they need all the bells and whistles...but could actually do well with just a few key features (IDX integration, community, share controls, etc). So my advice usually comes back to starting with a plan...so that you can know what you really need and ROCK IT accordingly!

  • Love it Gahlord! I too am a
    By Nicole NicolayJune 2, 2009 - 3:49pm

    Love it Gahlord! I too am a fan of the "Tweet Plan"! Twitter doesn't have to consume your day (although it can be fun). When it comes to business, I think of scheduled tweets as "drip tweeting". But this marketing plan is not just a plan but a community, so you still need to engage spontaneously and keep the conversation flowing. One other helpful suggestion for sharing your links (aka: resources)would be to track your them using budurl or bit.ly. Nothing like finding a resource, making it trackable, tweeting it, and then measuring the results!

  • The what and where of social
    By Nicole NicolayApril 6, 2009 - 12:23pm

    The what and where of social networking is key! If you focus on becoming your clients (network) trusted adviser then you need balance business and personal delicately when sharing online. Share valuable resources with your local market: market updates, local events & news, neighborhood stats, seasonal homeowner tips, etc. But we can't REALLY get to know you if you don't compliment the "resources" you share with PERSONALITY!!! When it comes to Twitter, you can tweet a combo of both throughout the day to achieve a more balanced profile. But on Facebook you need to be more careful when sharing BIZ on your personal profile. Instead, stick to fun stuff and occasional events and advice related to your BIZ. Consider creating a Facebook Page or Group centered around your BIZ, allowing people to opt in by becoming a fan or joining your group. Then you can target what you share....and actually reach the people that care about what you're sharing.