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Joined 02/12/2008

Nicole Nicolay

Founder, Effektive Solutions

Real Estate Blogger/MyTechOpinion

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(925) 580-2260

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Nicole Nicolay is an author and editor at MyTechOpinion. She works diligently to provide readers with a comprehensive technology base for the real estate industry. Nicole recognizes the importance of both on and offline marketing strategies for real estate professionals and provides knowledgeable how-to solutions for implementation. Recently, Nicole was named one of the 25 Most Influential Bloggers in Real Estate for 2008 by Inman News, as well as one of the Top 12 Women Real Estate Bloggers by Sellsius. She also contributes to the HomeGain Blog, Problogger's Twitip.com, and is a tech columnist for Chicago Agent Magazine.

Nicole is co-founder of Effektive Solutions, a marketing and technology solutions company for real estate professionals and title insurance companies. She has created products and services which have assisted over 30 title county operations, and growing! Effektive Solutions can provide your real estate business with custom print marketing, email marketing, single property Websites, social media marketing consulting, group trainings, and motivational speaking. Besides being passionate about Effektive Solutions, Nicole enjoys spending time with her family and getting her groove on!

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My Comments

  • Love it Gahlord! I too am a
    By June 2, 2009 - 3:49pm

    Love it Gahlord! I too am a fan of the "Tweet Plan"! Twitter doesn't have to consume your day (although it can be fun). When it comes to business, I think of scheduled tweets as "drip tweeting". But this marketing plan is not just a plan but a community, so you still need to engage spontaneously and keep the conversation flowing. One other helpful suggestion for sharing your links (aka: resources)would be to track your them using budurl or bit.ly. Nothing like finding a resource, making it trackable, tweeting it, and then measuring the results!

  • The what and where of social
    By April 6, 2009 - 12:23pm

    The what and where of social networking is key! If you focus on becoming your clients (network) trusted adviser then you need balance business and personal delicately when sharing online. Share valuable resources with your local market: market updates, local events & news, neighborhood stats, seasonal homeowner tips, etc. But we can't REALLY get to know you if you don't compliment the "resources" you share with PERSONALITY!!! When it comes to Twitter, you can tweet a combo of both throughout the day to achieve a more balanced profile. But on Facebook you need to be more careful when sharing BIZ on your personal profile. Instead, stick to fun stuff and occasional events and advice related to your BIZ. Consider creating a Facebook Page or Group centered around your BIZ, allowing people to opt in by becoming a fan or joining your group. Then you can target what you share....and actually reach the people that care about what you're sharing.

  • Great overview Bernice! For
    By March 2, 2009 - 1:22pm

    Great overview Bernice! For any agents looking to get their feet wet with Twitter, feel free to stop by http://www.mytechopinion.com and download the free ebook I recently finished entitled "Twitter for Real Estate Twits"!