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Joined 03/13/2008

Paul Eastwood

President

Single Property Sites

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(303) 346-3037

I am the President and founder of Single Property Sites and the Blue Fire Group.

Single Property Sites (SPS) http://www.singlepropertysites.com is a listings marketing system that allows real estate professionals to enter listing data and automatically create an elegant website dedicated to a single property. SPS then automates the marketing of listings with a comprehensive service including widgets, syndications, auto-postings to craigslist, virtual tour, print flyers and more.

The Blue Fire Group provides a number of innovative web marketing tools for Real Estate including Non Stop Neighbors which is a tool that will help agents that Farm to build relationships in a neighborhood or community, see http://www.NonStopNeighbors.com. The Blue Fire Group is also the creators of My Buying Buddy.

My Comments

  • Craigslist in clearly one of
    By Paul EastwoodJuly 13, 2008 - 11:16am

    Craigslist in clearly one of the most important tools for real estate marketing today. We use HTML extensively in our craigslist flyers and we are extremely careful to stick to the craigslist rules which are made up not just of the formal craigslist policy rules, but also the unwritten rules that are imposed by the craigslist community. Craigslist is after all a community driven resource. You can see what these look like at http://www.singlepropertysites.com/listings-on-craigslist.shtml What craigslist is trying to do by limiting HTML is keep the resource available to all amateurs which I agree with - why should someone with HTML knowledge be able to gain a sales advantage in craigslist? This doesn't seem fair given what craigslist is all about. However, i don't think we will see HTML going away, what I think we'll see instead is the ability to make HTML posts more accessible, easier and automated for the general public.

  • Its not only the number of
    By Paul EastwoodJuly 11, 2008 - 10:42am

    Its not only the number of photos but the METHOD of presenting them.. and the SEQUENCE. Its just like any sales presentation! Get the important ones that make the key selling message UP FRONT. Then add in all the details (the other photos) behind. If you carefully plan your photos, and use a tool that gives you simple drag-and-drop photo re-sequencing, then you will have a great sales pitch. If you just throw them out in any order then results may vary, as they say! If you take this approach then you can have 10, 30 or even 80 photos (as some of our clients do). In fact I think more is better. I also think the method of presentation is vital. There are too many virtual tour systems that tend to ram photos down the viewers throat (flash movies you can't stop, fish eye, panaramas etc) . Our many thousands of customers tell us that a large number of high-resolution images presented very simply and under the control of the buyer is extremely effective and makes the presentation sticky. Being able to simply present unlimited, high resolution images is, in fact, one of the key features of the SPS real estate marketing system. You can see what I mean here: http://www.1122MainStreet.com

  • Great post - I agree that
    By Paul EastwoodJuly 1, 2008 - 12:19pm

    Great post - I agree that the Web is going to play more and more of a role in building real estate brands. Paul Single Property Sites - Web 2.0 Real Estate Marketing

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