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Real Estate Broker

Joined 10/03/2008

Peter Comitini

Vice President

Corcoran Group

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(212) 444-7844

Corcoran Vice President Peter Comitini is redefining the way real estate brokers serve their clients in New York City. Bruce Zipf, President and CEO of NRT, Corcoran’s parent company, recently cited Peter as ranking in the top 1.6% of the 59,000 NRT real estate professionals nation-wide, saying it is “a special achievement by any measure”. He’s a member of Corcoran’s prestigious ‘Multi-Million Dollar Circle’ of top producing agents. Peter leverages a well rounded knowledge of the marketplace, with highly evolved service offerings in marketing, strategy, technology and design, which sharply differentiates his business practice from others; delighting those he represents with outstanding results. Peter showcases his client’s properties using a package of services that are unique in the industry. His practice is where real estate agency meets advertising agency, producing boutique marketing programs which focus on the property’s highest and best use, engage people’s attention, and lead to the most qualified offers. His clients ask Peter to handle some of the biggest transactions of their lives; creating value impacting their net worth for years to come. Over 90% of them have closed at or above asking prices. He also publishes comitini.com, the widely read New York City luxury real estate blog.

Peter is a native New Yorker who calls Tribeca home; where he contributes his energy to help improve the quality of education for local kids through work with the PS234 PTA, and on New York State Assembly Speaker Sheldon Silver’s ‘Task Force on School Overcrowding’. He was unanimously chosen to represent his colleagues on Corcoran’s ‘Technology Advisory Council’; and a member of the Real Estate Board of New York. Prior to joining The Corcoran Group, Peter created compelling communications, branding and technology experiences, as founder and Creative Director of LiveArea. His design work in interactive and printed media is widely published and represented in the collections of the Cooper Hewitt Museum and the Denver Art Museum. He’s also held top creative positions in News and media powerhouses such as Newsweek, NBC, and HBO. He’s been a Vice President for the American Institute of Graphic Arts, NY; and was an adjunct Professor of Design at the School of Visual Arts for a decade. His professional odyssey is one where interests and opportunities have synthesized into diverse expertise. It informs his work today in building an innovative real estate practice that strives to provide exceptional client experiences and industry thought leadership.

My Comments

  • It should be noted that the
    By Peter ComitiniFebruary 2, 2009 - 5:05pm

    It should be noted that the author says that Adobe has a "new program" that allows google to read video. It is not a capability of google's bots as far as I've read. One would assume that it somehow translates the spoken content to text, and creates a searchable component of the file. SEO considerations aside, I have the contrarian opinion here because of the user experience. The infomercial is nothing new. Being able to do it cheaply is-- it shows. Videos that I've seen of a salesperson showing a listing are a real snore in most cases, and highly repetitive; "note the granite counter tops, sub-zero refrigerator and ample cabinets"-- zzzzzzzzzzzzzzzzzzzzzzzz. It just not compelling programming. The cuts to stock footage of the neighborhood often look better than the home. If you want take up two minutes of a customer's time with an infomercial, it had better be worth it, or it runs the risk of putting a multi-million dollar property into what many people will associate with a "veg-o-matic" context. The goal should be to give users access to better, deeper, information that can be quickly read and digested. I can assess a listing if it has a good page layout, with pictures and floor plans in about 20 seconds. That's six times as fast as a two minute video. Video is time consuming for both the agent/producer and the viewer, it should not be a primary vehicle for showcasing a listing. In a worst case scenario, it could also be a strategy that causes some buyers not to call because of a faux sense that they have already "toured the listing". I'd prefer to have them call me and meet in person to give them that tour. All customer contact has value. Web 2.0 is supposed to invite participation. Video is more of a hot medium in McLuhan-esque parlance. Less participatory, and in my opinion not as beneficial to users as better photography, SEO aware (not driven) copy writing, redrawn, clean, floor plans, bulleted facts, maps, navigation and site search functionality. Video might work as one layer of information for those who like a listing and want to view it, but it's a side dish, not a main course. You're right, there was no

    By Peter ComitiniOctober 3, 2008 - 1:26pm

    You're right, there was no panic on Main Street, and no bailout on the first pass. But it wasn't because main Street doesn't get it, or "in part because of these damned elections". That was democracy working properly-- showing real disdain for having a trillion dollar bailout shoved down our throats, by an administration that has squandered its credibility. Main Street had every right to take moment, and it quite properly questioned the veracity of the claims. Main Street had the wisdom of holding out for a slightly better deal. So Wall Street had a 777 point hissy fit? It caused harm? Who cares! Don't underestimate the wisdom of the people or the marketplace. It was a global wake-up call to start correcting the system and evidence that Wall Street would be under close scrutiny moving forward.

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