(770) 962-7220 x24672
Director of Marketing for The Real Estate Book/RealEstateBook.com
WIIFM? The "What's In It for Me?" approach to sales is not new. Potential clients still don't care how much you know until they know how much you care. And now, more than ever, consumers NEED a local real estate expert to help them navigate the uncertain market as their trusted advisor. However, to take it one step further -- don't expect them to track you down in a sea of housing data online anymore than they'll go out of their way to call you. Differentiate yourself by offering value everywhere they turn for local market information. Be there when and where you're needed. Rebecca Chandler Director of Marketing Network Communications, Inc.
Here's a few stats -- According to a recent Jupiter Research study, 2/3 of online searches originated from an offline source and 68% of online searches used company name as the search term - a key indicator of the effectiveness of offline advertising. And, according to research conducted by BIG Research in 2007, of those who search online for products or services, magazine advertising prompted online search in over 50% of respondents across all age groups Bottom line - Print not only performs well in terms of local lead generation and personal branding, but it also drives traffic online - to YOUR OWN site. So - why choose? Integrated media marketing works better! Rebecca Chandler Director of Marketing The Real Estate Book www.realestatebook.com
