Richard Williams

I am the owner of a 30+ year old traditional real estate company in Atlanta and started one of the original flat rate companies ten years ago in direct response to the 100% “desk fee” companies who provided no broker supervision to their agents who, in turn, were discounting their commissions drastically. Some even provided 30-day, $0 commission plans. In actuality, this was simply a bait and switch product used to get their foot in the door. We simply put the flat fee, limited service product on the top shelf (instead of hiding it on the lower shelf) to meet the growing demands of Sellers who felt agents weren’t providing them the services to justify a full commission. We entered the arena giving the public another option with full disclosure of our services and a refund if our business model did not work for them.