Riley Stephens

Corporate identity is one thing, you as a "brand" is another. You're building your brand by writing this article for Inman and projecting yourself as an expert in your field. You project "brand" image in everything you do. If you pick a client up in a filthy car you're dramatically affecting your brand in the mind of the client. If you look sloppy and printed your business cards out on your computer this morning, you're projecting an image for you - the "brand". Buyers choose to do things and purchase services for all sorts of crazy reasons. Don't underestimate the power of "branding" yourself. Riley Stephens