Home » Community » Members

Real Estate Broker

Joined 01/20/2008

Robert Watson CRB, ePro @TopBrokerOC

v.p. Orange and San Diego Counties, Social Media

Atlantic & Pacific Real Estate (CA), Inc.

Send Email | Website

(949) 294-5788

Follow Me: Facebook | @TopBrokerOC | LInkedIn

With a passion for moving the industry forward since he became involved in the real estate industry, Bob was an early adopter of technology and the Internet. He is known within and outside the real estate industry as a thought leader in social media, social networking, the Internet and technology. His focus is on how best to use these tools to automate business.

Curently Bob is Vice-President and Regional Manager for Orange and San Diego Counties for Atlantic & Pacific Real Estate (CA), Inc.

An accomplished national speaker and trainer, Bob was most recently onstage at the Agent Reboot OC Conference in Orange County, CA and the 140 Conference in New York City.

In early 2009 Bob founded the acclaimed Social Media Mastermind Orange County (SMMOC). Held at SMMOC Lab in Costa Mesa, the group meets on Saturdays to discuss, share and network. In addition they offer free and paid classes to help people from all industries become comfortable and proficient in technology, the Internet and social media. This year Bob founded SMMOCre with national trainer Stacey Harmon and Scott Schang, using the same format but focusing on real estate.

Bob began selling real estate in 1987 in the exclusive area of Georgetown in Washington DC and quickly became a Washington DC Association of REALTORS® Multi-Million Dollar Sales Award Winner. He was also recognized as being in the top 5% of sales associates nationwide, receiving The Dozen National Sales Award.

His career in real estate has spanned recruiting, office management, coaching, and training & development. As the Director of Education and Product Development for the Prudential Real Estate franchise organization, Bob was known for creating the most innovative and effective training programs and networking events. He created and directed the international roll-out of the PREA eCertified technology designation.

Bob is licensed broker in California (#01469641) and in Maryland(#87149).

My Groups

My Comments

  • These are some super points,
    By Robert Watson CRB, ePro @TopBrokerOCAugust 19, 2010 - 1:20pm

    These are some super points, including the concept of an 'integrated approach' but how many real estate agents had a multi-million dollar web-hub and email capture system like Move.com has? Unfortunately, agents and most companies DO NOT have the resources that MOVE.com has and would more than likely get a dramatically lower open rate on their email campaigns. There are some basic things that most real estate agents can do, if they are so inclined. These are pretty basic. 1. Real estate brokers and managers whose agents do not have access to a CRM, please encourage your agents to utilize a simple Excel database to start their prospect, past client and client databases, especially if they do not have one. This should be kept on their computer and backed-up to a flash or back-up drive. These lists can easily be exported to any email programs such as companies like Sharper Agent, Constant Contact, etc. 2. Remember that picking up emails at an Open House does not give permission to start sending emails. Agents should have an “opt-in” column on their open house registers (if they still use one) to get permission to send an email. 3. In this day and age we are receiving more and more “pretty” emails from real estate companies, agents and business spammers. Use text emails rather than HTML to ensure your emails do not get corralled into spam or junk folders. 4. Where is the online “hub” that your agents are sending their prospects and clients to? You know, the one with the “hyper-local “ information that drives the “user-generated” content? THIS IS THE PROBLEM..a majority of the agents out there don’t have one. 5.Everyone who is “into” email marketing is sending newsletters. Want action from the recipient? Use a text email with a short “teaser’ paragraph and include “live” links to valuable content on your online hub….a.k.a. website/blog. Using the proper social media tools to enhance your business takes time, just like sending postcards to a farm and door knocking, etc. The integration of the new tools is essential, as we are now, more than ever, becoming a recommender society. Ask your agents at this week’s sales meetings what they wish they would have done two years ago that they didn’t. Then have them project to August 2012 and ask them the same question. If the real time Internet and social networking isn’t in their answer, they probably won’t be in business.

  • We all will need to find our
    By Robert Watson CRB, ePro @TopBrokerOCOctober 14, 2009 - 2:20pm

    We all will need to find our way through the metamorphasis of how homes will be sold and how real estate profesionals will be compensated. The cheese has been moved, right now we are bumping into each other around the bend of each part of the maze.

  • Transparency in the real
    By Robert Watson CRB, ePro @TopBrokerOCSeptember 1, 2009 - 9:45am

    Transparency in the real estate business takes another giant leap forward.