Sara Bonert

Partner Relations Manager

Zillow.com

I have over 10 years of experience of helping real estate professionals market themselves online. Real estate and internet advertising concepts are two passions of mine, and I am lucky that I have found a career where both of these things are part of my daily life.

My career began in 1997 at Citysearch.com, where I worked to develop one of the first online real estate channels. Real estate internet advertising was unchartered territory back then! We started by selling templated website to agents. As more agents adopted the idea of having a website, our strategy grew to figuring out how we could use our audience to drive traffic to these sites and also how to promote individual featured properties.

From there I went to work as the National Sales Manager of eBusiness for Network Communications Inc, publisher of The Real Estate Book, teaching agents to integrate print and online advertising. I spent about 5 years teaching agents and magazine publishers about internet advertising, while at the same time, learning a lot about print advertising.

In 2006 I decided that it was time to go back to working at a pure dot.com company, where my heart really lies. Today I work as a Partner Relations Manager for Zillow.com. This means I work with Real Estate professionals around the country to leverage Web 2.0 marketing opportunities and helping them understand the ways they can market themselves on Zillow. I attend and speak at a lot of trade events. I also disseminate information at my blog http://activerain.com/blogs/sarab.

I am a licensed Realtor in Illinois and a member of the National Assn of Realtors, the IL Assn of Realtors and the Chicago Assn of Realtors.