Scott Gill

Well done and 100% correct Bernice. Brokers/owners/managers ... if your goal is to "recruit and retain" agents, then laminate and read this post weekly. perhaps daily! Scott Gill Sr. Vice President Realty World Northern CA, Inc.

Impress a client!? Be professional, show value, do a great job and if you need a little inducement, spend a $150.00 and take the client to a nice lunch at the Fairmont. It’s more enjoyable, more relaxing and considerably less expensive than signing a lease on commercial office space. We find that this works out famously here in the Silicon Valley where clients spending $1 to $2 million for a home are common place. http://www.realtyworldnca.com Scott Gill Sr. Vice President Realty World Northern CA, Inc.

Simply provide professional tenured real estate agents state-of-the-art user friendly online technologies. Give them access to superior marketing resources to help them build their businesses and make them work smoothly. Provide them support when they want it, how they want it. Compensate them generously. Give them qualified consumer leads without charging them additional fees. Stay out of their way, and they will function nicely without walls of any type. For that matter, they will even buy the coffee at the local Starbucks or Peets of the clients choice … no problem. We developed, implemented and have been expanding with this type of low overhead business model for over twelve years in Northern California, and our 350 franchises consisting of 1,700 agents have been reaping the benefits for over a decade. It is interesting to me that the current traditional ‘Big Office’ brokerages now think this is something new and creative. We obviously support and welcome the change. http://www.realtyworldnca.com Scott Gill Sr. Vice President Realty World Northern CA, Inc.