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Another cut rate model bites the dust. Ditto Jay. I think the problem with most of these models is they think that the low cost is the marketing. Build it and they will come mentality. It doesnt work in retail and it certainly does not work in real estate. Thinking the low cost will cause a tribe or cult around the business model isnt going to happen. There has to be more to get people invested in you.Something... a cause, or an ideal..something to gather around Something to invest in. Nothing invested no committment. Its tough to turn a profit on free.You can cerainly flip it around and get the money on the other side sort of like how Mr. Long Tail Chris Anderson describes in a recent Wired article. But I suspect there are more failures than successes in these attempts. In the end it is marketing slight of hand and in the end the Mr. Market demands that the marketer gets paid or Mr.Market won't let him play anymore. Unfortunately I think most who try this magical act gets bit by their own trickery. Tim O'Keefe Real Estate SEO and Marketing http://www.spiderworkz.com http://www.houseblogger.com