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Toby Boyce is the 2007 Delaware County Board of Realtors® Rookie of the Year. While he's still very new to the real estate industry, Boyce spent most of his life "preparing" for this new career. He spent nine years working in public relations and marketing in higher education.
I think the key is how much time and quality do you have to offer? I am blogging on AgentGenius, YPN, and my own blog. However, I've hit a wall on all of them. My personal blog is suffering -- which directly impacts my business. Though I think Joseph's comment is the most fitting. When it disrupts other aspects of your life ... then it is too much.
i don't see the value of determining ROI for a blog. Coming from the Public Relations world -- I see my blog more as the "free newspaper" article that hits U.S. Today. How many people did that impact? I don't know, and I'll be honest I've studied all the PR models and all of them fall short in one of two ways ... 1. they place too much value on the action, not the result. 2. they don't place enough value on the "editorial content" that is provided over advertising. In my business model, blogging is simply a cost of doing business.
Delaware County, Ohio - located just north of Columbus - has been on the "fastest growing lists" for nearly a decade. So we have two markets emerging right now. Established homes have experienced a slight drop in value (1-3%) and are still selling. They are unique homes that offer more for the buyer to differentiate their selection on than price. The new-build developments are being hit with the double-whammy. They have the "usual" seasoning process of a new development with the foreclosures and drop in value -- then add on our current market set-up. These houses are viewed as a commodity by the general public and price per square foot is really the calling card. These are down in some areas up to 10%.
