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Program

Real Estate Connect New York City 2010, Jan 13, 2010 – Jan 15, 2010
Marriott Marquis Times Square, New York

Wednesday, January 13, 2010

8:30 a.m. – 2:40 p.m.
Internet Marketing Workshop »
A full day of digital marketing mojo where you’ll learn how to market like a Rock Star. From blogging to ad networks, you'll get what you need to keep your competition behind you.

8:30 a.m. – 2:40 p.m.
Broker Summit Workshop »
An entire day intended to dive into the ins and outs of building the best brokerage. Get tons of ideas, clarity and a new sense of confidence by joining us at the Broker Summit Workshop.

9:00 a.m. – 12:00 p.m.
ConnectTech Workshop »
ConnectTech will give CTO’s, developers, entrepreneurs and product managers an opportunity to explore innovation in a program tailored to geeks, not marketers.

11:00 a.m. – 6:00 p.m.
Startup Alley Open

11:00 a.m. – 6:00 p.m.
Exhibit Hall Open

MAIN CONFERENCE PROGRAM:

2:45p.m. – 3:00 p.m.
Welcome Address

3:00 p.m. – 3:20 p.m.
A Discussion with Craig Newmark:  Pulling Back the Curtain on New York Real Estate and Sizing Up the Future of the Web

3:20 p.m. – 3:30 p.m.
Download
Ten things happening on the New York tech scene you need to know about.

3:30 p.m. – 3:55 p.m.
Keynote Address: Capturing the Mobile, Local, Social Phenomenon

Dennis Crowley

 

Presented by: Dennis Crowley, Founder and CEO, Foursquare



3:55 p.m. – 4:25 p.m.
Debate
Views, clicks, leads or social engagement? What matters and who in online real estate can actually deliver value? Two brokers and two online execs square off.

4:25 p.m. – 4:45 p.m.
Panel
Market gut-check: Are we on the road to recovery, or just kidding ourselves? Leaders from Wall Street and MainStreet cut through the noise.

4:45 p.m. - 5:00 p.m.
RPR Reverb:  Is the NAR's Property Database a Game Changer? 

5:00 p.m. – 6:00 p.m.
Cocktails@Connect

Thursday, January 14, 2010

MAIN CONFERENCE PROGRAM:

8:30 a.m. – 9:15 a.m.
Boom, Bust and Innovation: What the New York Market Can Teach All of Us

9:15 a.m. – 9:25 a.m.
Download
Ten mobile apps you need to download NOW.

9:25 a.m. – 9:50 a.m.
KEYNOTE ADDRESS: Building Real Estate Web Apps That Rock

Jason Fried

 

Presented by: Jason Fried, CEO, 37Signals


9:50 a.m. – 10:00 a.m.
Brokerage Reboot Introduction
Four top brokers throw off the shackles to create a new company from scratch.

10:00 a.m. – 10:25 a.m.
KEYNOTE ADDRESS: Consumer Empowerment
You ain't seen nothin' yet. How buyers and sellers will use the social web and advanced data models to make real estate decisions.

Max Ventilla



Presented by: Max Ventilla, Zoo Director, Aardvark

 

10:25 a.m. - 10:45 a.m.
Duet
Social media or social snake oil? Has the opportunity been oversold or understated?

  • Rob Hahn, Managing Partner, 7DS Associates
  • Tom Ferry, Founder and CEO, TomFerry-yourcoach


10:45 a.m. - 11:05 a.m.
Keynote Address: Technology, media and tech trends you need to understand in 2010

Saul Hansell


Saul Hansell, Technology Reporter, The New York Times & Founding Editor of Bits
Blog

 

11:05 a.m. - 11:30 a.m.
Panel
Data Smackdown: Do statistics still lie? Or will new analytics and new technologies save us?

11:30 a.m. - 12:00 p.m.
Connect Elevator Pitch
Online real estate entrepreneurs pitch their ideas to a panel of investors. Learn how investors think and find out what (and what not) to do when pitching them.

12:00 p.m. – 6:00 p.m.
Exhibit Hall Open


INNOVATION TRACKS:

TRACK 1 - Foreclosure Market Strategies

Jonathan Miller

 

Moderated by: Jonathan Miller, President & CEO, Miller Samuel Inc.

 

2:00 p.m. - 2:45 p.m.
Short Sales for the Long-Term
Learn how to make short sales a profitable part of your business for years to come.

2:50 p.m. - 3:35 p.m.
Foreclosure App Shoot-Out
There are tons of Web sites promising you foreclosure success. Find the one that's right for you.

3:40 p.m. – 4:25 p.m.
Breaking into the REO Club
Lenders, services and brokers share tactics for getting your share of the REO inventory.

4:30 p.m. – 5:00 p.m.
Navigating the Politics of Foreclosure
Inside deals. Sandbagging banks. Unending drama. How to deal with the hassles without going insane.


TRACK 2 - The New Sales Agent

Bernice Ross

 

Bernice Ross, CEO, RealEstateCoach.com

 

2:00 p.m. - 2:45 p.m.
Rethinking the Borker Value Proposition
How Brokers are innovating to meet the changing needs of sales associates.

2:50 p.m. - 3:35 p.m.
How to Make Leads and Influence People
Learn the secrets to gathering an audience - and converting it into business.

3:40 p.m. – 4:25 p.m.
Farming 2.0
You've stopped doing the old stuff, but what are you supposed to be doing now? Learn how to reinvent your marketing strategy.

  • Tom Ferry, Founder and CEO, TomFerry-yourcoach

4:30 p.m. – 5:00 p.m.
Connect Case Study: How Two Agents Used Technology to Create Huge Businesses
Hear from two agents who are walking the technology and social media walk - and actually doing tons of business.

  • Sue Adler, Realtor/Partner, Keller Williams of Essex, Union & Morris Counties
  • Krisstina Wise, Broker, The Good Life Team


TRACK 3 - The MLS

Sponsored by:

CRT logo

 

 

 

Michael Wurzer

 

Moderated by: Michael Wurzer, President & CEO, FBS Data Systems

 

2:00 p.m. - 2:45 p.m.
RPR Reverb: Should MLSs Love it or Fear it?
The outlines of the NAR's national property database project are becoming clearer, but many questions remain. Get the answers here.

2:50 p.m. - 3:35 p.m.
Breaking Data Taboos for Fun and Profit
At Real Estate Connect 2009 San Francisco, a group of nerds built a powerful agent ratings app based on MLS data. It never saw the light of day. Was that a good thing?

3:40 p.m. – 4:25 p.m.
For Those Who Think Big:  Charter an Alternate Strategy for Your MLS

  • Brian Boero, Partner, 1000WattConsulting
  • Saul Klein, President & CEO, Internet Crusade / CEO, Point2 Technology

4:30 p.m. – 5:00 p.m.
Not if, But How To: Work Towards Best Practices for MLS Data Sharing
Numerous cases of data sharing have emerged in the past year. What can we learn that can make future cases more satisfying?


TRACK 4 - Technology and Media

 Moderated by:  Dustin Luther, Social Media Strategy with 4realz Consulting

2:00 p.m. - 2:45 p.m.
Wordpress, the Category Killer
This open source platform is for much more than blogging. Learn how it's primed to replace the entire broker and agent Web site business - and how you can make it work for you.

2:50 p.m. - 3:35 p.m.
Tweet This! The Business Case for Twitter
Everyone's tweeting, but is anyone benefiting? Learn how to use and measure this new media platform.

3:40 p.m. – 4:25 p.m.
Leveraging the Wide Open Web to Create a Rich User Experience
Consumers are looking for more than a house; they are looking for a place to live.  Learn how to add the media that enables that decision to your web site.  

4:30 p.m. – 5:00 p.m.
The Hyperlocal Media Opportunity: The Big Players Are in, Where Are You?
From data to deep-diving blogs, people are connecting more than ever at the neighborhood level. Find out how you can.


CONNECT LABS: (New!)

This is where you get to roll up your sleeves, mix it up and uncover insights with your fellow attendees. Each Connect Lab starts with a presentation by an expert "leader" aimed at giving you practical takeaways you can implement back at home. The second half of each Lab will focus on audience-generated discussion and debate facilitated by your leader. These sessions will deliver an intensive 90 minutes on the issue that matters most to you.

3:00 p.m. – 4:30 p.m.
LAB 1:
Building Brand and Influence Through Social Media
You can get 5,000 Twitter followers with no measurable benefit. You can blog until your fingers hurt with no readers. Learn how to get results, move beyond participation to engagement on the social Web, and measure your success.

3:00 p.m. – 4:30 p.m.
LAB 2:
Vendors Only: Selling Technology Solutions in Real Estate
You've got an application. A service. Something you think is killer. But you have no idea how to market and sell it. Learn how to price your product, message it, and get in front of the people who will buy it in this session led by two of the most battle-tested marketing and busdev executives in the business.

3:00 p.m. – 4:30 p.m.
LAB 3:
Video Production and Distribution
Discover exactly what it takes to make video work for your business. From equipment specs to making sure your video gets viewed, this session will give you everything you need to get started.

3:00 p.m. – 4:30 p.m.
LAB 4:
SEO Smackdown: How to Cut Through the B.S. and Get Results
If you've ever wasted money on SEO, been mystified by SEO, or wanted to improve your results, this lab will show you how to cut through the noise with practical tips, examples and candid discussion you won't get anywhere else.

  • Jim Marks, Founder & President, Virtual Results

3:00 p.m. – 4:30 p.m.
Advanced Wordpress Techniques
Wordpress is much more than a blog platform: It's a robust content management platform. If you're ready to enter the world of hacks, custom themes and SEO, this is where you begin.

Friday, January 15, 2010

MAIN CONFERENCE PROGRAM:

9:00 a.m. – 9:25 a.m.
Duet
The MLS thaw: What's the best way to break down the barriers to innovation?

9:25 a.m. – 9:40 a.m.
KEYNOTE ADDRESS: Using the Web to Drive Real World Action

Scott Heiferman



Presented by: Scott Heiferman, CEO, MeetUp

 

9:40 a.m. – 10:15 a.m.
Brokerage Reboot Presentation
Our team of brokerage CEO's presents a blueprint for a new real estate company.

10:15 a.m. - 10:25 a.m.
Download
Ten things you need to become your own media channel.

  • Kelly Roark, VP, Interactive Sales and Development, FrontDoor.com/Scripps Networks

10:25 a.m. – 11:00 a.m.
Pitch Winner Announced

11:00 a.m. – 11:30 a.m.
What Have We Learned?
A Real Estate Town Hall.

11:45 a.m.
Program Ends

 

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Featured Speakers

Dennis Crowley
Dennis Crowley
Co-Founder,
Foursquare
Jason Fried
Jason Fried
President,
37 Signals
Saul Hansell
Saul Hansell
Tech Reporter,
The New York Times
Max Ventilla
Max Ventilla
Zoo Director,
Aardvark
Lockhart Steele
Lockhart Steele
Founder & Publisher,
Curbed
Pam Liebman
Pamela Liebman
President,
Corcoran Group
Spencer Rascoff
Spencer Rascoff
COO,
Zillow.com
Craig Newmark
Craig Newmark
founder & csr,
craigslist.org
Tom Ferry
Tom Ferry
Founder & CEO,
TomFerry-yourcoach
Dottie Herman
Dottie Herman
President,
Prudential Douglas Elliman
John Reinhardt
John Reinhardt
President,
Fillmore Real Estate
Pete Flint
Pete Flint
CEO,
Trulia
Chris Pearson
Chris Pearson
Founder, Personified & DIYThemes
Thaddeus Wong
Thaddeus Wong
Co-Founder & CEO,
@properties
Rick Sharga
Rick Sharga
Senior VP,
RealtyTrac
Vanessa Fox
Vanessa Fox
Entrepreneur,
Ignition Partners