Workshop: Broker Summit

Sponsored by

Wednesday, January 13, 2010

Workshop Moderated by: Wendy Forsythe, VP, Broker Services and Product Development, Better Homes and Gardens Real Estate LLC

8:30 a.m. – 8:35 a.m.
Opening Remarks

8:35 a.m. – 9:20 a.m.
Ten Things You Must Do Now to Get Ready for the Recovery
The market’s normalizing, but you know you can’t return to pre-crash practices. Learn how to optimize your operation, your marketing and your financials for the future.

• Steve Harney, CEO, Steve Harney, Inc
• Joe Rand, Managing Partner, Better Homes and Gardens Rand Realty

          [Click Here to Watch the Session Video]

9:20 a.m. – 10:05 a.m.
Social Media: How to Cut Through the Hype, Decide What to Do, And Go About Doing It Right
Blogging, micro-blogging, tweeting, posting, streaming – it’s too much. And success stories are too few. Learn how (or even if) an investment in social media makes sense for you or your company.

• Jennifer Baumann, Attorney, DLA Piper in Chicago
• Eric M. Bryn, VP of Strategic Development, Intellectual Property Counsel, Leading Real Estate Companies of the World®
• Joseph Ferrara , Publisher, Sellsius
• Jim Marks, Founder & President, Virtual Results

          [Click Here to Watch the Session Video]

10:05 a.m. – 10:50 a.m.
How to Innovate Your Way Through Change

• Mike Hickman, CEO, Seven Gables Real Estate
• John Reinhardt, President, Fillmore Real Estate
• Thaddeus Wong, CEO, @properties

          [Click Here to Watch the Session Video]

10:50 a.m. – 11:35 a.m.
Buy, Build, License, Own? Making Your Next Technology Decision a Smartone
Should you ever use a real estate technology vendor? What about all this open source stuff? Can you build your own technology without breaking the bank?

• James Cahill, Executive Vice President/Chief Information & Technology Officer, Halstead Properties
• O.B. Jacobi, General Manager, Windemere Real Estate Company
• Chris Meyers, COO, Houlihan Lawrence
• Cary Sylvester, Executive Director of Technology, Keller Williams Realty International

          [Click Here to Watch the Session Video]

11:35 a.m. – 12:20 p.m.
Advertising That Works: Two Broker Campaign Case Studies
Have the media failed, or is it the message? Learn how two brokers made brand-advertising work in a direct response world.

• Christina Lowris-Panos, EVP, Advertising and Marketing, Corcoran Group
• Camilla Sullivan, SVP, Marketing, Better Homes and Gardens Real Estate, LLC

          [Click Here to Watch the Session Video]