Workshop: Broker Summit

Wednesday, January 13, 2010

8:30 a.m. – 8:35 a.m.
Opening Remarks

8:35 a.m. – 9:20 a.m.
Ten Things You Must Do Now to Get Ready for the Recovery
The market’s normalizing, but you know you can’t return to pre-crash practices. Learn how to optimize your operation, your marketing and your financials for the future.

• Steven Harney, CEO, Steven Harney, Inc. 
• Joe Rand, Managing Partner, Rand Better Homes & Gardens

9:20 a.m. – 10:05 a.m.
Social Media: How to Cut Through the Hype, Decide What to Do, And Go About Doing It Right
Blogging, micro-blogging, tweeting, posting, streaming – it’s too much. And success stories are too few. Learn how (or even if) an investment in social media makes sense for you or your company.

• Joseph Ferra, Publisher, Sellsius
• Jim Marks, Founder & President, Virtual Results
  

10:05 a.m. – 10:50 a.m.
How to Innovate Your Way Through Change

• Mike Hickman, CEO, Seven Gables Real Estate
• John Reinhardt, President, Fillmore Real Estate
• Thaddeus Wong, CEO, @properties
  

10:50 a.m. – 11:35 a.m.
Buy, Build, License, Own? Making Your Next Technology Decision a Smartone
Should you ever use a real estate technology vendor? What about all this open source stuff? Can you build your own technology without breaking the bank?

• James Cahill, Executive Vice President/Chief Information & Technology Officer, Halstead Properties
• OB Jacobi, Owner, Windemere
• Chris Meyers, COO, Houlihan Lawrence

11:35 a.m. – 12:20 p.m.
Advertising That Works: Three Broker Campaign Case Studies
Have the media failed, or is it the message? Learn how three brokers made brand-advertising work in a direct response world.

• Christian Lowris, SVP, Advertising and Marketing, Corcoran Group