Workshop: Internet Marketing

Wednesday, January 13, 2010

Workshop Moderated by: Morgan Brown, Marketing Director, TurnHere

8:30 a.m. – 8:35 a.m.
Opening Remarks

8:35 a.m. – 9:20 a.m.
Fulfilling the Blog Promise, Five Years Later: Why Content is Still King
There are more real estate blogs than real estate blog readers. Learn how to make sure your blog does what you want it to do.

• Jake Dobkin, Founder & Publisher, Gothamist.com
• Michael Martine, Blog Coach & Consultant, Remarkablogger 

9:20 a.m. – 10:05 a.m.
Marketing on the Small Screen: Understand the Mobile Platform Better than Your Competition
There are over 85,000 iPhone apps alone. Mobile ad networks are making the channel more accessible. Get the information you need to determine if you should be on this platform.

• Matt Goyer, Director of Online Marketing, Redfin

10:05 a.m. – 10:50 a.m.
KEYNOTE ADDRESS

Vanessa Fox, Entrepreneur-in-Resident of Ingition Partners, Contributing Editor at Search Engine Land, and Host of Office Hours 

10:50 p.m. – 11:35 p.m.
You Ought to Be in Pictures: What to Do – and Not Do – With Online Video
You – or your CEO – want to be the next Gary V, but you don’t know where to start. Learn how to nail the content, the technology, and the distribution from people who are making it happen.

• Justin Alcon, Software Engineer, Blip.tv 
• Brett Hickman, Founder, The Hickman Group

11:35 a.m. – 12:20 p.m.
Facebook Fantasia: How to Make Sense of – and Profit From - the World’s Biggest Social Network
Have thousands of friends and fans, but still need a strategy or puzzled by ROI? Learn how to turn engagement into conversion in this practical seminar.

• Linda Davis, Broker/Owner, RE/MAX Realty Group