Workshop: Internet Marketing

Wednesday, January 13, 2010

Workshop Moderated by: Morgan Brown, Marketing Director, TurnHere

8:30 a.m. – 8:35 a.m.
Opening Remarks

8:35 a.m. – 9:20 a.m.
Fulfilling the Blog Promise, Five Years Later: Why Content is Still King
There are more real estate blogs than real estate blog readers. Learn how to make sure your blog does what you want it to do.

• Jake Dobkin, Founder & Publisher, Gothamist.com
• David Karp, Founder, Tumblr
  
• Michael Martine, Blog Coach & Consultant, Remarkablogger 

          [Click Here to Watch the Session Video]

9:20 a.m. – 10:05 a.m.
Marketing on the Small Screen: Understand the Mobile Platform Better than Your Competition
There are over 110,000 iPhone apps alone. Mobile ad networks are making the channel more accessible. Get the information you need to determine if you should be on this platform.

• Eric Blumberg, CTO, Smarter Agent
  
• Matt Goyer, Director of Online Marketing, Redfin
• Matt Snyder, AVP, Brand Partnerships, Zumobi

          [Click Here to Watch the Session Video]

10:05 a.m. – 10:50 a.m.
KEYNOTE ADDRESS
Prospective Home Buyers are Turning to Google First.  Make Sure They Find You There

Vanessa Fox, Entrepreneur-in-Resident of Ignition Partners, Contributing Editor at Search Engine Land, and Host of Office Hours 

          [Click Here to Watch the Session Video]

10:50 p.m. – 11:35 p.m.
You Ought to Be in Pictures: What to Do – and Not Do – With Online Video
You – or your CEO – want to be the next Gary V, but you don’t know where to start. Learn how to nail the content, the technology, and the distribution from people who are making it happen.

• Justin Alcon, Software Engineer, Blip.tv 
• Brett Hickman, Founder, The Hickman Group

          [Click Here to Watch the Session Video]

11:35 a.m. – 12:20 p.m.
Facebook Fantasia: How to Make Sense of – and Profit From - the World’s Biggest Social Network
Have thousands of friends and fans, but still need a strategy or puzzled by ROI? Learn how to turn engagement into conversion in this practical seminar.

• Linda Davis, Broker/Owner, RE/MAX Realty Group
• Kevin Doerr, SVP, Oodle
  
• Dustin Luther, Social Media Strategy with 4realz Consulting
  
• Mike Mueller, Social Media Consultant, Mike Mueller, Inc. 

          [Click Here to Watch the Session Video]