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RealScout_Cookies_Hero How RealScout’s free open house cookies campaign went viral

How RealScout’s free open house cookies campaign went viral

By Guest Contributor | Monday, September 15, 2014

Since its beginnings, RealScout has focused on building an innovative and empowering home search experience that keeps the agent in control while giving buyers the search tools they’ve come to expect. So when it came time to develop relationships with new agents, we didn’t think in terms of how many people we could reach — we asked ourselves how many people we could truly delight …

Twin Design / Shutterstock.com. Google killed Authorship, but Author Rank is a much bigger fish

Google killed Authorship, but Author Rank is a much bigger fish

By Sam DeBord | Friday, September 12, 2014

Google’s Authorship program was touted as the tool to identify work from quality content creators. Built to use authors’ Google Plus profiles as unique identifiers and using simple markup language to distinguish their content across the Web, Authorship looked like a valuable way for authors to improve their search results …

Eighty-nine percent of buyers use mobile devices in their search for a new home (photo courtesy of HouseLens). Find and implement the right mobile solutions for your business

Find and implement the right mobile solutions for your business

By Kathryn Royster | Friday, September 12, 2014

You probably don’t need me to tell you that mobile is important. According to the National Association of Realtors, 93 percent of Realtors use their smartphones to conduct business — and they spend a median 44 percent of their time working on the go. …

Working on iPad image via Shutterstock. Go paperless and streamline the closing process

Go paperless and streamline the closing process

By Laura Monroe | Thursday, September 11, 2014

If you’ve been hoping for a no-holds-barred discussion of how regular brokers, agents and real estate professionals have incorporated paperless transactions into their business, this is it. We had a great webinar with three brokers: Carol Farrar of 1850 Realty; Joe Schutt of Unit Realty Group Boston; and Aaron Wheeler, president at The Oakville Group in San Francisco …

ChooseBrokerage_shutterstock_111131417 How I chose which real estate company and brokerage to join

How I chose which real estate company and brokerage to join

By Aaron Woodman | Thursday, September 11, 2014

Well, Nike never called Zach! That said, I have made a decision on whether to start a brokerage or join an existing one. Follow me for a minute while I tell you how I came to my conclusion …

TonyV3112 / Shutterstock.com. Apple’s new products are impressive, but game changers for real estate? Not yet

Apple’s new products are impressive, but game changers for real estate? Not yet

By Guest Contributor | Thursday, September 11, 2014

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

Webinars

Go paperless and streamline the closing process Working on iPad image via Shutterstock.

Go paperless and streamline the closing process

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

The 5-step plan for creating a killer real estate target market The 5 step plan for creating a killer real estate target market

The 5-step plan for creating a killer real estate target market

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

The top brokers' blueprint to choosing a transaction system dotloop2

The top brokers' blueprint to choosing a transaction system

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

5 sales metrics real estate brokers shouldn't be ignoring Pipelineimage

5 sales metrics real estate brokers shouldn't be ignoring

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

Showing Suite: Inman News Demo Day for real estate professionals Showing Suite website screenshot

Showing Suite: Inman News Demo Day for real estate professionals

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

Real estate lead conversion: 1 minute, 1 day, 1 year and beyond Followupforever.jpg

Real estate lead conversion: 1 minute, 1 day, 1 year and beyond

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

Shared Ideas

Broker office design: How to comfortably fit 80 agents into 2,500 square feet

Broker office design: How to comfortably fit 80 agents into 2,500 square feet

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

How to create an agent brand when you're also tied to a brokerage's branding

How to create an agent brand when you're also tied to a brokerage's branding

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

Managing online real estate leads with Sarah Jones of Bamboo Realty

Managing online real estate leads with Sarah Jones of Bamboo Realty

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

5 Ways to Use Everyday Data to Build Your Brand

5 Ways to Use Everyday Data to Build Your Brand

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

How to create better real estate videos

How to create better real estate videos

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

Lead management tips for real estate pros

Lead management tips for real estate pros

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …