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Mobile experience image via Shutterstock. Increase downloads and engagement for your mobile real estate app by creating a FOMO user experience

Increase downloads and engagement for your mobile real estate app by creating a FOMO user experience

By Will Caldwell | 12 hours ago

After speaking on the mobile workshop panel at Real Estate Connect San Francisco, all the panelists, including myself, agreed that creating an engaging or FOMO (fear of missing out) user experience is the most important factor to increasing downloads and engagement for your mobile app. The underlying theme here is leveraging mobile technology to bring your brand to all of your users’ smartphones …

Boosting A Post On Facebook Don't Do It Until You Read These 4 Must Do Steps Boosting a post on Facebook? Don’t do it until you read these 4 must-do steps

Boosting a post on Facebook? Don’t do it until you read these 4 must-do steps

By Christina Ethridge | 21 hours ago

There are reasons for and against boosting a post on Facebook. The problem is, most real estate agents don’t look beyond clicking the “boost post” button — and they should …

a text block (1) Launching a real estate career: 8 things that will determine your success

Launching a real estate career: 8 things that will determine your success

By Teri Conrad | Friday, July 25, 2014

Launching your career in real estate is no easy venture. My heart bleeds for new agents who have worked so hard to earn their license and complete all of their post-licensing sales training and now are ready to roll! But there’s one little problem: Now what …

Screen shot 2014-07-24 at 3.57.07 PM Appealing to millennial homebuyers often requires out-of-the-box thinking

Appealing to millennial homebuyers often requires out-of-the-box thinking

By Guest Contributor | Friday, July 25, 2014

When you walk into our real estate office in Oklahoma City, you can tell there’s something different: an open design, modern aesthetic, 20-foot ceilings, and a state-of-the-art machine that makes just about every coffee beverage under the sun. But we don’t mind that it’s not your typical real estate office, because we’re not your typical brokerage, and we like it that way …

The mistakes (2) Listen up, real estate newbies: 5 biggest mistakes I’ve made as an agent

Listen up, real estate newbies: 5 biggest mistakes I’ve made as an agent

By ActiveRain | Thursday, July 24, 2014

Over the course of 15 years of selling real estate, I’ve made some mistakes. It’s easy to do when you don’t have a “how-to” manual or a mentor to guide you. I thought I’d share a few of my blunders … just in case there’s a newbie out there who could benefit …

YourBerkeley.com screen shot Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

By Gina Thelemann | Thursday, July 24, 2014

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Webinars

Showing Suite: Inman News Demo Day for real estate professionals Showing Suite website screenshot

Showing Suite: Inman News Demo Day for real estate professionals

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Real estate lead conversion: 1 minute, 1 day, 1 year and beyond Followupforever.jpg

Real estate lead conversion: 1 minute, 1 day, 1 year and beyond

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

The NEW Facebook strategies for real estate The NEW Facebook Strategies for Real Estate

The NEW Facebook strategies for real estate

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

ReadyChat: real time, real service, real leads [webinar recap] ReadyChat.com screen shot

ReadyChat: real time, real service, real leads [webinar recap]

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Market yourself on Facebook- without annoying friends and family [webinar recording] CityBlast webinar

Market yourself on Facebook- without annoying friends and family [webinar recording]

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Listing videos: Captivate and educate [webinar recording]

Listing videos: Captivate and educate [webinar recording]

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Shared Ideas

Broker office design: How to comfortably fit 80 agents into 2,500 square feet

Broker office design: How to comfortably fit 80 agents into 2,500 square feet

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

How to create an agent brand when you're also tied to a brokerage's branding

How to create an agent brand when you're also tied to a brokerage's branding

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Managing online real estate leads with Sarah Jones of Bamboo Realty

Managing online real estate leads with Sarah Jones of Bamboo Realty

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

5 Ways to Use Everyday Data to Build Your Brand

5 Ways to Use Everyday Data to Build Your Brand

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

How to create better real estate videos

How to create better real estate videos

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

Lead management tips for real estate pros

Lead management tips for real estate pros

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …