Connect NYC 2007 Program

Monday, January 8TH – Wednesday, January 10TH

Inman News takes great pride in producing and planning Real Estate Connect, the premier real estate and technology conference, attracting the real estate industry’s most influential decision makers, opinion leaders and technology experts into an active forum for discussion and debate. The Real Estate Connect program is created and built around the hot topics, cutting-edge technologies and innovations that real estate, mortgage and technology leaders are most interested in discussing now. New products and ideas are unveiled every year during the course of the conference, and it is not uncommon for attendees to hear about a new idea, product or technology for the first time at a Real Estate Connect conference. As companion programs to the main Real Estate Connect NYC conference, Inman News is also producing a Pre-Conference Real Estate Broker-Agent Boot Camp and a variety of Intensive Innovation Tracks and Roundtable Discussions. CLICK HERE TO REGISTER NOW. Group Discounts Available. Email events@inman.com or call 1-800-775-4662, ext. 128 for more information.

Shortcut Links: Monday, January 8, 2007 Tuesday, January 9, 2007 Wednesday, January 10, 2007

Monday, January 8, 2007

7 a.m. – 6 p.m. REGISTRATION OPEN

 

8:30 a.m. - 12:00 noon PRE-CONFERENCE: Sponsored by: Beyond Lead Generation: Web Customer Acquisition Boot Camp for Brokers & Agents A practical seminar on building effective consumer content and tools to identify, attract, close and retain customers. Who are the real buyers out on the Net? Where are the best places to find them? How can they be captured and harvested? Moderator: Alison Rogers, Syndicated Columnist & Former Real Estate Editor, New York Post   8:30 a.m. to 9:00 a.m. The Internet Lead Generation Landscape Presenter: Sami Inkinen, COO, Trulia   9:00 a.m. to 10:00 a.m. Harnessing the Power of Search Panelists: Glade Jones, CEO, Obeo Ed Krafchow, President, Prudential California Realty Sam Sebastian, Director, Classifieds & Local, Google, Inc. Michael Yang, General Manager, Yahoo! Real Estate   10:00 a.m. to 11:00 a.m. Mining Internet Lead Technologies Panelists: Brendan King, COO, Point2 Technologies, Realty Solutions Mike Montsko, President, Weichert Lead Network Jim Secord, President, Most Home Real Estate Services Inc. Rick Sharga, VP Marketing, RealtyTrac Inc.   11:00 a.m. to 12:00 noon Converting Internet Leads Panelists: Rich Bailey, VP, Business Development, WolfNet Technologies Kimberly Gorsuch-Bradbury, SVP & General Manager, RealEstate.com/LendingTree, LLC Bill Tancer, General Manager, Global Research, Hitwise David Therrien, CTO, Keller Williams Realty International

GOOGLE "One-on-One" MAXIMIZER SESSIONS By Appointment Only! Book Early as Sessions are Limited! Sponsored by: 10:00 a.m. - 5:00 p.m. Turbocharge Your Internet Presence! Join Google at Real Estate Connect NYC to learn how to maximize your online presence! Google will be offering two sessions. The first will focus on setting up or improving your online advertising campaign through Google AdWords, and the second will cover how you can utilize the power of Google Earth to distribute your listings. Sign up for one or both sessions - but book early, as limited sessions are available. Click Here to register for either session. Please Note: You must be a registered Real Estate Connect NYC attendee in order to attend the Google Maximizer Sessions.

12:00 p.m. - 1:30 p.m. "INVITATION ONLY," BROKER-AGENT SESSION CLICK HERE TO REQUEST AN INVITATION Sponsored by: Broker-Agent Internet Strategy Session This "By Invitation-Only", interactive session peels back the layers on how brokers should be thinking about Internet marketing, lead generation conversion and managing e-commerce cost centers. Moderator: Bradley J. Inman, Founder & Publisher, Inman News Panelists: Jeffrey Bastress, President, StartPoint Realty Justin McCarthy, Strategic Partner Development Manager, Real Estate, Google, Inc. Justin Merickel, Senior Director, Finance/Mortgage Category, Yahoo! Search Marketing David Michonski, Chairman & CEO, Coldwell Banker Hunt Kennedy Charlie Young, SVP, Marketing, Coldwell Banker Real Estate Corporation

TECH & TECHNIQUE SPA SESSIONS Please book your appointment on site at the Registration Desk. These tech spa treatments won’t tone your body; they’ll tone your business. At selected times before, during or after the formal program, book an appointment with one of our expert practitioners and gain valuable training and tools to polish and refine your practice. Choose any of these “treatment” options and “makeover” your bottom line: Digital Video Spa Session 12:00 p.m. - 1:00 p.m. Sponsored by: A hands-on tutorial on how to use video in your corporate communications, your online customer acquisition plans and sales, and employee messaging. Learn firsthand how to produce video, how to use it, and most importantly—how to profit from it. Blogging Spa Session 12:00 p.m. - 1:00 p.m. Sponsored by: Learn the step-by-step process of how to makeover your business by creating your own blog. Blogging Systems will escort you from start to finish in this informal, yet business rejuvenating spa session. Mapping Spa Session 2:00 p.m. - 3:00 p.m. Sponsored by: Indulge your curiosity about mapping and mash-ups! Come find out about upcoming new features, watch demos and experience real-life examples. Relax, we’ll show you how to make the most of your online offering.

 

 

12:00 p.m. – 8:00 p.m. EXHIBIT HALL OPEN

 

MAIN CONFERENCE:

 

3:30 p.m. – 4:00 p.m. WELCOME ADDRESS Real Estate Future Shock: How I Learned to Stop Worrying and Love Change Bradley J. Inman, Founder & Publisher, Inman News

 

4:00 p.m. – 4:45 p.m. Change Is Good Real estate is going through a metamorphosis. Markets are rapidly changing and technology is sparking new ways of servicing consumers. Learn from three leading experts who are pushing change forward.

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Sherry Chris, COO, Coldwell Banker Real Estate Corporation Lloyd Frink, President & Co-Founder, Zillow.com Glenn Goad, EVP, Consumer Strategy, Network Communications, Inc. Richard Sommer, CEO, ZipRealty

 

4:45 p.m. – 5:45 p.m. KEYNOTE ADDRESS Real Estate Debate: High Touch vs. High Tech Traditionally, real estate has been a “people” business. Now, given the rise of new technologies and the increasingly central role of the Internet in home purchasing, is the human factor still as central as ever? Can technology ever really take the place of face time?

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Allan Dalton, President, Move, Inc., Real Estate Division Glenn Kelman, CEO, Redfin

 

5:45 p.m. - 6:30 p.m. New York Heavy Hitters: 2007 Outlook What does the year ahead look like from the perspective of  New York's most powerful and successful agents? What are the key strategies to continue to win in the new and challenging marketing realities?

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Richard Ferrari, SVP, Prudential Douglas Elliman Louise Phillips Forbes, SVP, Halstead Property, LLC Sherry Matays, SVP, The Matays Group, Corcoran Group Real Estate Stan Ponte, SVP, Stribling

 

6:30 p.m. – 8:00 p.m. OPENING NIGHT RECEPTION Cocktails@Connect Network and rub shoulders with the powerful and the celebrated!

Sponsored by:

 

Tuesday, January 9, 2007

7:00 a.m. – 6:00 p.m. REGISTRATION OPEN

7:30 a.m. - 8:30 a.m. TECH & TECHNIQUE SPA SESSIONS Please book your appointment on site at the Registration Desk. These tech spa treatments won’t tone your body; they’ll tone your business. At selected times before, during or after the formal program, book an appointment with one of our expert practitioners and gain valuable training and tools to polish and refine your practice. Choose any of these “treatment” options and “makeover” your bottom line: Digital Video Spa Session Sponsored by: A hands-on tutorial on how to use video in your corporate communications, your online customer acquisition plans and sales, and employee messaging. Learn firsthand how to produce video, how to use it, and most importantly—how to profit from it. Blogging Spa Session Sponsored by: Learn the step-by-step process of how to makeover your business by creating your own blog. Blogging Systems will escort you from start to finish in this informal, yet business rejuvenating spa session. Mapping Spa Session Sponsored by: Indulge your curiosity about mapping and mash-ups! Come find out about upcoming new features, watch demos and experience real-life examples. Relax, we’ll show you how to make the most of your online offering. Marketing Technology Spa Session   Sponsored by: Get ready to drink from the fire hose! Marketing technology has made incredible advances, reducing costs and increasing efficiencies in ways unimaginable just a few short years ago. Learn how industry leaders such as RE/MAX International and Canada’s Royal LePage have leveraged marketing technology to reduce costs, increase agent retention, improve branding and boost recruiting success.

 

8:00 a.m. – 8:45 a.m. New Kids on the Block You may never have heard of them or their new companies, but these innovators are defining your future. See 2007’s emerging power applications for real estate on the Net, and hear from the visionaries behind them.

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Travis Chow, Founder, Neighboroo Di-Ann Eisnor, CEO, Platial, Inc. John Geraci, President & Co-Creator, outside.in Philip Mikal, Co-Founder & VP, Technology, BuyerHunt Kurt Weinsheimer, VP of Partner Development, Spot Runner, Inc.

 

8:45 a.m. – 9:45 a.m. The VU from The New York Times: Predicting Real Estate’s Future Trends In terms of real estate, Manhattan stands alone. What is driving America’s most valuable real estate market today? What lies ahead? What does the broader housing market future look like from the perspective of New York’s real estate power brokers and the nation’s newspaper of record, The New York Times?

Moderator: Michael Rogers, Author & Futurist-in-Residence, The New York Times

Panelists: Dottie Herman, President & CEO, Prudential Douglas Elliman Pam Liebman, President & CEO, The Corcoran Group Diane M. Ramirez, President, Halstead Property, LLC Larry A. Silverstein, President & CEO, Silverstein Properties, Inc. Steven Spinola, President, Real Estate Board of New York (REBNY)

Presented by:

GOOGLE "One-on-One" MAXIMIZER SESSIONS By Appointment Only! Book Early as Sessions are Limited! Sponsored by: 10:00 a.m. - 5:00 p.m. Turbocharge Your Internet Presence! Join Google at Real Estate Connect NYC to learn how to maximize your online presence! Google will be offering two sessions. The first will focus on setting up or improving your online advertising campaign through Google AdWords, and the second will cover how you can utilize the power of Google Earth to distribute your listings. Sign up for one or both sessions - but book early, as limited sessions are available. Click Here to register for either session. Please Note: You must be a registered Real Estate Connect NYC attendee in order to attend the Google Maximizer Sessions.

9:45 a.m. – 10:45 a.m. KEYNOTE ADDRESS Small Is the New Big! Marketing, media and messaging have been turned on their heads. No longer does one size fit all...anywhere. Welcome to the age of mass customization, ultra-personalization, and just-in-time everything. What does this uber-revolution mean for real estate?

Seth Godin, International Best Selling Author*, Entrepreneur & Agent of Change

*(Small Is the New Big: And 183 Other Riffs, Rants & Remarkable Business Ideas, The Big Moo: Stop Trying to Perfect & Start Being Remarkable, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Cost World, Free Prize Inside! The Next Big Marketing Idea, Purple Cow: Transform Your Business by Being Remarkable, The Big Red Fez: How to Make Any Web Site Better, Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change, and Permission Marketing: Turning Strangers Into Friends and Friends Into Customers)

Attendee Bonus! All registered Connect NYC attendees will receive a FREE copy of Seth’s most recent best-seller, Small Is the New Big, upon check-in at the registration desk.

 

10:45 a.m. to 11:30 a.m. How Social Networking is Lifting Real Estate The internet’s capacity to concentrate the power of like-minded groups has revolutionized politics, news and commerce. How will social networking impact the way houses are bought and sold, how agents are judged and how services are valued?

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Matt Heaton, CEO, Active Rain Craig Newmark, Founder & CSR, CraigsList.org Niki Scevak, CEO, Homethinking Elizabeth Spiers, Founder & Publisher, Dead Horse Media; former Editor-in-Chief, mediabistro.com; former Founding Editor, Gawker.com

 

11:30 a.m. - 12:30 p.m. TECH & TECHNIQUE SPA SESSIONS Please book your appointment on site at the Registration Desk. These tech spa treatments won’t tone your body; they’ll tone your business. At selected times before, during or after the formal program, book an appointment with one of our expert practitioners and gain valuable training and tools to polish and refine your practice. Choose any of these “treatment” options and “makeover” your bottom line: Digital Video Spa Session Sponsored by: A hands-on tutorial on how to use video in your corporate communications, your online customer acquisition plans and sales, and employee messaging. Learn firsthand how to produce video, how to use it, and most importantly—how to profit from it. Blogging Spa Session Sponsored by: Learn the step-by-step process of how to makeover your business by creating your own blog. Blogging Systems will escort you from start to finish in this informal, yet business rejuvenating spa session. Mapping Spa Session Sponsored by: Indulge your curiosity about mapping and mash-ups! Come find out about upcoming new features, watch demos and experience real-life examples. Relax, we’ll show you how to make the most of your online offering. Marketing Technology Spa Session   Sponsored by: Get ready to drink from the fire hose! Marketing technology has made incredible advances, reducing costs and increasing efficiencies in ways unimaginable just a few short years ago. Learn how industry leaders such as RE/MAX International and Canada’s Royal LePage have leveraged marketing technology to reduce costs, increase agent retention, improve branding and boost recruiting success.

12:00 p.m. – 2:00 p.m. Meet the Leaders Chat one-on-one with the industry leaders of technology and real estate and get up close and personal with the best and brightest in the business! Some of the leaders include:

• Seth Godin, “Marketer of the Decade”, Best-selling Author, Entrepreneur & Agent of Change
• Sherry Chris, COO, Coldwell Banker Real Estate Corporation
• Lloyd Frink, President & Co-Founder, Zillow.com
• Dottie Herman, President & CEO, Prudential Douglas Elliman
• Sami Inkinen, COO, Trulia
• Glenn Kelman, CEO, Redfin
• Mark Lesswing, SVP & CTO, National Association of Realtors’, Center for Realtor Technology
• Justin McCarthy, Strategic Partner Development Manager, Real Estate, Google, Inc.
• David Michonski, Chairman & CEO Coldwell Banker Hunt Kennedy
• Diane M. Ramirez, President, Halstead Property, LLC
• Chris Sampson, Director, Worldwide Sales & Marketing, Virtual Earth Business Unit, Microsoft
• Sam Sebastian, Director, Classifieds & Local, Google, Inc.
• Joel Singer, President, Real Estate Business Services (REBS), California Association of Realtors®
• David Therrien, CTO, Keller Williams Realty International
• Michael Yang, General Manager, Yahoo! Real Estate

 

12:00 p.m. – 8:00 p.m. EXHIBIT HALL OPEN

2:00 p.m. – 5:00 p.m. Intensive Innovation Tracks Get serious about the important issues to your company and your future. Meet the experts who are delivering new products, new business models and new ideas.

2:00 p.m. – 3:00 p.m.

BLOGS: Utilizing Personality for Profit (Repeats  4:00 p.m. – 5:00 p.m.)

Moderator: Ben Leventhal, Editorial Director, Curbed.com

Panelists: Richard Nacht, CEO & Founder, Blogging Systems, Inc. Noah Rosenblatt, Founder, UrbanDigs.com Douglas Heddings, Founder, TrueGotham.com Joseph G. Ferrara, Co-Founder, Sellsius Real Estate blog

 

LEADS: How to Find Qualified Home Buyers in a Changing Market Sponsored by:

Moderator: Alison Rogers, Syndicated Columnist & Former Real Estate Editor, New York Post

Panelists: Andrew Coleman, Co-Founder, LeadQual Renwick Congdon, CEO, Imprev Chad Pinson, Managing Director, HomePoint.com Marc Siden, CEO, OnBoard LLC

 

PAPERLESS NOW: Moving into the Mainstream

Moderator: Celeste Starchild, VP of Marketing & New Products, Clareity Security

Panelists: Walt Clark, SVP, Transaction Management Solutions, Fidelity National Real Estate Solutions Joshua D.J. Sharfman, Ph.D., CTO, California Association of Realtors® Travis Wright, President, Stewart Transaction Solutions

 

VALUATION: New Tools to Set Buyer and Seller Expectations

Moderator: Jonathan Miller, Co-Founder, President & CEO, Miller-Samuel; Founder, The Matrix blog

Panelists: Leon d’Ancona, President, IMS Incorporated Louis Cammarosano, General Manager, HomeGain Marty Frame, CIO, Fidelity National Real Estate Solutions Jeff Somers, Director of Partner Services, Zillow.com

 

3:00 p.m. – 4:00 p.m.

INTERNATIONAL: Marketing & Managing the Global High Net Worth Individual

Moderator: Diana Horowitz, Director, Special Advertising Projects, International Herald Tribune

Panelists: Adrienne Albert, President, The Marketing Directors, Inc. Simon Baker, Managing Director & CEO, realestate.com.au Ltd. Paul Boomsma, EVP, Luxury Portfolio Fine Property Collection, Leading Real Estate Companies of the World Jacky Teplitzky, EVP, Prudential Douglas Elliman

 

MAPPING: Mash Up to Stand Out!

Sponsored by:

Moderator: Oren Michels, CEO, Mashery

Panelists: Michiel Bonte, VP, Business Development, Globe Assistant Tim Nats, Principal Product Manager, MapQuest Business Solutions Dominic Preuss, Product Manager, Local Advertising, Google Chris Sampson, Director, Worldwide Sales & Marketing, Virtual Earth Business Unit, Microsoft

 

VIDEO: Hands-On Training for On-Screen Success (Repeats from 4:00 p.m. – 5:00 p.m.)

Moderator: Ilyce Glink, Syndicated Real Estate Columnist & President, ThinkGlink, Inc.

Panelists: Ryan Roslansky, Real Estate Agent, Michael Saunders & Company Todd Tracey, SVP, Sales, TurnHere Moki Goyal, Founding Partner, Resolution Seven

 

4:00 p.m. – 5:00 p.m. MLS: What Is the Best Balance Between Flow and Control?

Moderator: Celeste Starchild, VP, Clareity Consulting

 

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BLOGS: Utilizing Personality for Profit

Moderator: Ben Leventhal, Editorial Director, Curbed.com

Panelists: Richard Nacht, CEO & Founder, Blogging Systems, Inc. Noah Rosenblatt, Founder, UrbanDigs.com Douglas Heddings, Founder, TrueGotham.com Joseph G. Ferrara, Co-Founder, Sellsius Real Estate blog

 

FINANCE/MORTGAGE: Creativity for Turbulent Times

Moderator: Matthew Smith, Editor, Real Estate Technology News

Panelists: Matt Coffin, President & Founder, LowerMyBills.com Keith Moore, VP & General Manager, GetSmart Tim Moreland, EVP, E-LOAN Marcel Smit, CEO, Q-go

 

MARKETING: Today’s Top Customer Acquisition Power Tools

Moderator: Joel Burslem, Owner, The Future of Real Estate Marketing Blog

Panelists: Chris Crocker, VP, Programs, Research & Development, Realogy, NRT Western Region Stephen Fells, Founder & CEO, Agency Logic Charles Stubbs, President & CEO, YELLOWPAGES.com Robin Wilson, Chairman & CEO, Robin Wilson Home

 

VIDEO: Hands-On Training for On-Screen Success

Moderator: Ilyce Glink, Syndicated Real Estate Columnist & President, ThinkGlink, Inc.

Panelists: Ryan Roslansky, Real Estate Agent, Michael Saunders & Company Todd Tracey, SVP, Sales, TurnHere Moki Goyal, Founding Partner, Resolution Seven

 

5:00 p.m. – 6:00 p.m. Roundtable Discussions & Debate Freewheeling and intense conversations about critical topics of the day, facilitated by industry leaders and top journalists. Join in and have your say!

1. MLS Under Siege Moderator: Jessica Swesey, Managing Editor, Inman News
2. New Business Models: FSBO & Beyond Moderator: Glenn Roberts, Jr., Journalist, Inman News
3. New Methods for Finding Buyers Sponsored by:  Moderator: Dave Collins, VP, Broker Network, RealEstate.com
4. Working the Foreclosure Market Moderator: Rick Sharga, VP Marketing, RealtyTrac Inc.
5. Real Estate Derivatives & Trading Moderator: Terry Loebs, Managing Director, MacroMarkets, LLC
6. The New York Real Estate Experience Sponsored by: Moderator: S. Jhoanna Robledo, Contributing Editor, Real Estate, New York Magazine 
7. Print vs. Online: What’s the Best Mix? Sponsored by: Moderator: Ernie Blood, EVP, Dominion Homes Media
8. The Commission Conundrum: Maximizing Value in a Changing Market Moderator: Bernice L. Ross, Ph.D, CEO & Founder, RealEstateCoach.com, Syndicated Columnist & Founder, Luxury Clues blog

 

7:00 p.m. – 10:00 p.m. Virtual Treasure Hunt Sponsored by: There’s a fabulous VIP networking party taking place where you can mingle with the most celebrated, influential and powerful movers and shakers in real estate. But where is it? Embark on the Amazing (Real Estate) Race as we send you on a virtual high-tech trek across Manhattan using the latest in mapping software to find famous landmarks. Solve all the clues to gain admittance to the VIP Party!

Be sure to pick up your first clue when you register.  Solve that and you will be on your way to solving the puzzles! After solving all the questions, turn your answers into the registration or information desk for a ticket into the VIP party!

Hint:  Stop by the Microsoft booth for help! Solve the bonus questions and be entered to win a Microsoft X-Box package set!

VIP Networking Party Sponsored by:   

 

Wednesday, January 10, 2007

7:00 a.m. – 10:00 a.m. REGISTRATION OPEN

 

8:30 a.m. – 9:30 a.m. Housing Outlook: 2007 2006 was filled with ups and downs, but what does 2007 hold in store for real estate? Noted economists provide a forecast of what the numbers reveal moving forward.

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Leslie Appleton-Young, VP & Chief Economist, California Association of Realtors® James W. Hughes, Dean, Edward J. Bloustein School of Planning & Public Policy, Rutgers University Frank Nothaft, Chief Economist, Freddie Mac Susan Wachter, Richard B. Worley Professor of Financial Management, Professor of Real Estate and Finance, Co-Director – Institute for Urban Research, Director- Wharton Geospatial Initiative, The Wharton School, University of Pennsylvania

 

9:30 a.m. – 10:30 a.m. Real Estate Meets Wall Street: New Ways to Buy & Sell Real estate is more valuable as an asset class than stocks. But it’s lacked the ability to track and trade like other commodities—until now.  At long last, Wall Street has woken up to real estate in a big way.  The resulting wave of new investment products may change the course of property valuation and hedging forever.

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Chris Cecere, Head of Residential & Commercial Property Derivatives, Lehman Brothers Chris Flanagan, Managing Director & Head of Global Structured Finance Research, JP Morgan Securities Zvi Gillon, Executive Director, Asset Backed Correlation & Exotic Trading, Morgan Stanley Rajiv Kamilla, Structured Products Trading, Goldman Sachs

 

10:30 a.m. – 11:30 a.m. New Demographics: Who’s Buying Now The traditional American family has been shattered by an explosion of diversity. As a result, the buying and selling of housing has been transformed. From the edifice complex of the well-heeled boomers to the emergence of housing targeted at people living alone, demographics and real estate and choreographing a new dance. Who will be the new key buyers and why?

Moderator: Bradley J. Inman, Founder & Publisher, Inman News

Panelists: Janet Branton, SVP, AE/Leadership, International & Specialties, National Association of REALTORS® Tom Kelly, Syndicated Newspaper Columnist & Author, Second Home series Joel Singer, President, Real Estate Business Services Inc. (REBS), California Association of REALTORS® Robin Wilson, Chairman & CEO, Robin Wilson Home

 

11:30 a.m. PROGRAM ENDS