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Internet Marketing Bootcamp

Real Estate Connect NYC 2009, Jan 7, 2009 – Jan 9, 2009 • New York Marriott Marquis Times Square, New York

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Whip Your Internet Marketing Into Shape

Despite the market uncertainty right now, having a solid interactive marketing plan in place for your brokerage company can help you survive and thrive in today's challenging market. From your fine-tuning your web site to revisiting your advertising spending, having a solid interactive marketing strategy can help you win new business, turn web visitors into customers and help you turn existing customers into lifelong clients and repeat business.

Our Interactive Marketing Bootcamp will dive into four studies of best practices that will reveal concrete ways savvy brokers and online media companies are using the Web to work for them and win.

Register Now!

Workshop Program

Moderated by Kenneth Jenny, Managing Partner, Mediatise, LLC

Wednesday, January 7, 9:00 am – 9:45 am
Turning Visitors into Customers
Learn the secrets to successful web site design so you can generate repeat traffic to your brokerage web site. Give consumers with the functionality they want to make sure they keep coming back.

Wednesday, January 7, 9:45 am – 10:30 am
Content is King
Consumers aren't just looking for houses on your site - they're also looking for real world context to those homes. Understand the strategies needed to integrating neighborhood and market data into your web site and why it's important.

  • Eric M. Bryn, VP of Strategic Development, Intellectual Property Counsel, Leading Real Estate Companies of the World®
  • Rob Hahn, VP of Marketing, Onboard Infomatics
  • Drew Meyers, Business Development Specialist, Zillow.com

Wednesday, January 7, 10:30 am – 11:15 am
Directing Your Ad Dollars Online
The Internet has opened new doors to new advertising opportunities and many brokers are slashing their advertising spending. How best to redirect what's left? Should you be buying leads, exploring sponsored listings or spending on Search Engine pay-per-click ads? Find out in this intensive session.

Wednesday, January 7, 11:15 am – 12:00 pm
Be Seen in All the Right Places
Advertising online gives you new ways to put your company in front of consumers. Learn where the best places to advertise are and how to build your brand online.