Conference Program

Real Estate Connect San Francisco 2006, Jul 26, 2006 – Jul 28, 2006 • The Palace Hotel, San Francisco, CA

Overview

Real Estate Connect, the premier real estate and technology conference, attracts the real estate industry’s most influential decision makers, opinion leaders and technology experts into an active forum for discussion and debate. The Real Estate Connect program is focused on and built around the hot topics and cutting-edge innovations that real estate leaders are most interested in discussing NOW, and new products and ideas are unveiled every year during the course of the conference.

In addition to the Main Connect Conference, there is also a Pre-Conference Real Estate Agent Boot Camp, Breakout Sessions, and—NEW this year—Innovation Master Classes, and a Pre-Conference Connect TECH, Real Estate Software Developers Day.

Group discounts available. CLICK HERE TO REGISTER .
Wednesday, July 26, 2006

Registration hours: 7:00 a.m. — 6:00 p.m.

PRE-CONFERENCE
BOOT CAMP
Presidio Room, Level 2

Sponsored by:

8:30 a.m. to 11:30 a.m.
Beyond Raw Leads: A Real Estate Internet Marketing BOOT CAMP
The market is flooded with technology tools and applications, but how do you sort out the options and build a sustainable strategy to connect with the Web consumer?

Moderator: Alison Rogers, Former Real Estate Editor, The New York Post

8:30 a.m. to 9:00 a.m.
Search Overview: How is it Changing the Real Estate Landscape?
Google, Yahoo!, MSN and other search engines can help you find qualified customers on the Web. Lead generation systems now are driven by Web search. The industry must stay abreast of this rapidly changing science.

Moderator: Michael Yang, Sr. Director of Business Development, Yahoo!

9:00 a.m. to 10:00 a.m.
The Web, Its Opportunity and Its Limitations for Real Estate Customer Acquisition
Coming up with a holistic strategy for customer acquisition on the Web. What do you do now, what later and what doesn’t work?

Ken Baris, President, Jordan Baris, Inc., Realtors
Brenda Florida, Managing Partner, Century 21 Alliance
Sean Fox, EVP Real Estate, Reply!
Heidi Mueller, Broker Associate, Prudential California Realty

10:00 a.m. to 10:30 a.m.
The Long Tail of Search
If you are going to play the search game, you must understand the complexity of search. Experts explain the long tail of search and the best way to find the right customers for your real estate business.

Andrew Coleman, Founder, LeadQual
Andrew Braccia, VP, Yahoo! Search & Marketplace Group
Sam Sebastian, Director, Classifieds & Local, Google
Ross Weinstein, Director of Sales & Business Development, Ingenio, Inc.

10:30 a.m. to 11:30 a.m.
Tools for Finding and Converting Internet Leads
A host of new tools, applications and innovations are making lead acquisition easier and more foolproof. But how do you find the right tools from the right vendors and how do you work with lead generation companies? Learn how to ask the right questions about ROI, quality and cost and who offers what.

Matt Heinz, Senior Director of Marketing, HouseValues
Andy Steuer, CEO & Founder, Fidelity Assets
Rick Sharga, Vice President of Marketing, RealtyTrac
Brendan King, COO, Point2 Technologies Realty Solutions

SPECIAL INVITATION ONLY
SESSION FULL — VISIT US ONSITE FOR AVAILABILITY
BROKER SESSION
Gold Ballroom, Level 1

Sponsored by:

12:30 p.m. to 2:00 p.m.
Internet Strategy for Brokers
This "invitation only" interactive session peels back the layers on how brokers should be thinking about Internet marketing, lead generation and conversion, and managing
e-commerce cost centers.

Hosted by: Bradley J. Inman, Publisher & Founder, Inman News

Ira Silberstein, Director of Classified Operations, The New York Times
Sherry Chris, COO, Prudential California Realty
Shari Chase, CEO, President & Founder, Chase International
Kenneth Jenny, CEO & Managing Partner, tranCen.com
Justin McCarthy, Strategic Partner Development Manager, Real Estate, Google

PRE-CONFERENCE
CONNECT TECH
REAL ESTATE SOFTWARE DEVELOPERS DAY
Twin Peaks North & South, Level 2
CLICK HERE TO REGISTER (Group discounts available.)

Sponsored by:

RealtorTechnology

7:00 a.m. — Registration Opens

9 a.m. to 12:00 p.m. — GENERAL SESSION

9:00 a.m. to 9:30 a.m.
Real Estate Technology—What Is Driving Development?
A long-standing technology prognosticator, Michael will discuss the history of tech in real estate and the nature of tech disruption, including how the universe tends to look after tech has torn up a traditional market.

Michael Arrington, Editor & Owner, TechCrunch and Founder, Edgeio

9:30 a.m. to 10:15 a.m.
Is Mapping the Ultimate Interface for Real Estate?
On search services, broker sites, blogs, neighborhood guides, even personal web sites, maps are everywhere on the Internet today. The richness of Internet mapping continues to grow and the complexity—as well as promise—of integrating maps into applications expands concurrently. Will maps become the ultimate real estate interface, or are they just a step toward even more sophisticated interfaces?

Michael Lawless, Product Manager, Yahoo! Maps
Steve Lombardi, Virtual Earth Program Manager, Microsoft
Ian Pilling, Marketing Manager, MapQuest Business Solutions
Paul Rademacher, Software Engineer, Google & Creator of HousingMaps

10:15 a.m. to 11:15 a.m.
The Human Factor: Getting Them To Use What We Build
We can build it, but will they come? As we all know, people are the only element in technology not subject to Moore’s Law. Since they don’t double in power each 18 months, getting humans to change their ways and adopt even the greatest software is nearly as big a challenge as writing it! Experts on usability, training, and release strategies will join execs behind successful rollouts to discuss what it takes to get customers to drink your Kool-Aid.

John Erickson, SVP Products, HomeGain
Marty Frame, CIO, Fidelity National Real Estate Solutions
David Therrien, CTO, Keller Williams Realty International

11:15 a.m. to 12:00 p.m.
STANDARDS IN REAL ESTATE TECHNOLOGY
Emerging Technologies: Transformative Tools
Of course standards are important to spur inter-operability and speed development. But just how important are they for emerging real estate technology? And who should drive standards forward? Is RETS the answer or should standards emerge from the products customers use most? How can you keep the balance between proprietary and open in a turbulent time?

Glenn Kelman, CEO, Redfin
Mark Lesswing, Vice President, Center for REALTOR® Technology
Joshua Sharfman, CTO, California Association of REALTORS®

12:00 p.m. to 1:30 p.m.
WORKING LUNCH WITH ROB MALDA, FOUNDER OF SLASHDOT
Telegraph Hill Meeting Room, Level 2
A freewheeling, interactive discussion with Rob Malda, a.k.a. CmdrTaco, open source guru and the Founder of Slashdot.

Rob Malda, (a.k.a. CmdrTaco), Open Source Guru & Founder, Slashdot

1:30 p.m. to 2:30 p.m.
BREAK

2:30 p.m. INMAN CONNECT MAIN CONFERENCE BEGINS

2:30 p.m. to 4:30 p.m.
DEVELOPER INTENSIVES
Each intensive will consist of a one hour session on a critical area of real estate software development. Topics will include:

● Mapping
Chandu Thota, Software Development Engineer Lead, Microsoft
Steve Lombardi, Virtual Earth Program Manager, Microsoft
Rob Shanks, President & CEO, GlobeXplorer

● Search and Document Management
Steven D. Lavine, Founder & CEO, Transparensee

● Transaction Management
Tom Groom, Vice President of Software Development, Stewart Transaction Solutions

● Analytics
David Keillor, Co-Founder, Technology Concepts

4:30 p.m. to 5:30 p.m.
BIRDS-OF-A-FEATHER ROUNDTABLES
At the end of the day, we’ll have a gathering of tech tribes: Banners on key development topics proposed by attendees will be unfurled and informal groups will gather around them to share and collaborate in a (very) lightly facilitated discussion. Find out who else is a part of your tribe!

6:00 p.m. to 7:00 p.m.
COCKTAILS@CONNECT RECEPTION
Ralston Room, Level 1 and Sunset Court, Level 2
Connect TECH attendees will join colleagues from the Inman Real Estate Connect Conference at real estate’s premier networking get together.

Sponsored by:

PRE-CONFERENCE
INTERNET MORTGAGE MARKETING SUMMIT
Sea Cliff Room, Level 2
CLICK HERE TO REGISTER (Group discounts available.)

In Partnership with

Platinum Sponsor

Gold Sponsor

Silver Sponsor

7:30 a.m. to 8:30 a.m.
Breakfast
Pacific Heights Room, Level 2

Sponsored by:

8:30 a.m. to 9:45 a.m.
Top of the Funnel: Search Engine and Portal Marketing
The consumer mortgage shopping experience starts here. What do consumers want? How can lenders differentiate themselves? What are current price trends for advertising?

Moderator — Greg Sterling, Principal, Sterling Market Intelligence
Dean DeBiase, Chairman & CEO, Fathom Online
Jamie Glenn, VP, Product Management, Trulia
Steve Horowitz, SVP, Product & Business Development, Bankrate.com
Sam Sebastian, Director, Classifieds & Local, Google

9:45 a.m. to 11:00 a.m.
Internet Mortgage Leads: Recent Trends & Best Practices
Top mortgage lead generation executives discuss emerging trends and best practices in lead acquisition and management.

Moderator — Chuck DelGrande, Marketing Director, Presidio Merchant Partners
Kevin Akeroyd, VP - Mortgage, HouseValues
Lori Collins, SVP & General Manager, LendingTree Exchange
John Hasenauer, CEO, iHomeOwners, Inc. (LoanWeb.com)
Michael Rosenberg, Chief Marketing Officer, LeadPoint

11:00 a.m. to 12:15 p.m.
What's Next: Pay-Per-Call, Hot Transfers and Lead Validation
Major Internet players are rolling out pay-per-call services to compliment paid search. What are closing rates and how will pay-per-call factor into Internet lead acquisition programs?

Moderator — Greg Sterling, Principal, Sterling Market Intelligence
Seth Goldstein, Founder & CEO, ROOT Markets
Glenn Houck, Co-Founder, LeadQual, LLC
Ross Weinstein, Director of Sales & Business Development, Ingenio, Inc.
Dave Wengel, Director, TARGUSinfo

12:15 p.m. to 1:30 p.m.
Lunch
Pacific Heights Room, Level 2

Sponsored by:
HouseValues

Welcome Address: Kevin Akeroyd, VP – Mortgage, HouseValues

1:30 p.m. to 2:30 p.m.
Beyond the Online Application Form: Attracting Visitor Traffic to Your Site
How can lenders use real estate and mortgage content to attract consumers? Panelists discuss how home valuations, recent sales and other data can establish relationships that convert into funded loans.

Moderator — Ilyce Glink, Syndicated Columnist, ThinkGlink.com
Michael P. Toner, VP, Consumer Real Estate, Bank of America
Chuck Hoover, SVP, Marketing, Internet Brands (RealEstateABC.com)
Joanne Tiffany, VP, Strategic Relations, DataQuick
Joe Timm, Vice President, Fiserv Lending Solutions

2:30 p.m. to 3:30 p.m.
Getting Serious About Working Internet Purchase Leads
What are the best tools, techniques and business processes that lenders and brokers can harness to close purchase leads? How can agent relationships be created to avoid borrower flipping?

Moderator — Ilyce Glink, Syndicated Columnist, ThinkGlink.com
Kevin Akeroyd, VP – Mortgage, HouseValues
Tim Kruger, SVP, Metrocities Mortgage
S. Catherine Muriel, SVP & CMO, E-LOAN

GOOGLE "One-on-One" MAXIMIZER SESSIONS
By Appointment Only! Book Early as Sessions are Limited!
California Parlor, Level 2

Sponsored By:

10:00 a.m. to 6:00 p.m.
TurboCharge Your Google AdWords Campaign
Join Google and learn how to maximize your Google AdWords Campaign. During this one-on-one session, you'll meet with a professional Google AdWords representative and be able to:

Set-up a Google AdWords campaign
Review campaign objectives
Create a power-packed list of keywords. Build ad groups. Write compelling, creative copy
Optimize an existing AdWords campaign

Google Maximizers and Client Service Specialists will be available to provide one-on-one optimization advice. Limited appointment times available, Click here to RSVP. Please note that you must be a registered Real Estate Connect San Francisco attendee in order to attend the Google Maximizer Sessions.

BLOGGING WORKSHOP
Marina Room, Level 2

Sponsored by:

10:00 a.m. to 6:00 p.m.
Learn the step-by-step process of how to create your own blog. Blogging Systems will escort you from start to finish in this intensive, yet informal, workshop.

Wednesday, July 26, 2006

Registration hours: 7:00 a.m. — 6:00 p.m.

Exhibit Halls Open!

12:00 p.m. to 7:00 p.m.
Ralston Room, Level 1 and Sunset Court, Level 2
Visit our sponsors who are holding court on Levels 1 and 2 of the Palace

12:00 p.m. to 2:30 p.m.
The Demo-Sphere
Ralston Room, Level 1
FREE demos of the latest technology, business models, productivity tools, applications and content providers, plus the chance to set up 1-on-1 meetings during Connect.

Sponsored by:

MAIN CONFERENCE
Grand Ballroom, Level 1

2:30 p.m. to 3:00 p.m.
Welcome and Opening Address: Is Real Estate Ready For Honesty?

Bradley J. Inman, Founder & Publisher, Inman News
The buffed up world of slick real estate marketing has been the standard for decades. But in the Web world, people are looking for the truth – grizzled or not. Real time data, blogs, consumer ratings and video tell it like it is. You must adapt your marketing, your Web page and your business to this brave new world.

3:00 p.m. to 3:30 p.m.
Zillow Gets Educated: 10 Things this Industry Taught Us
What has this new, high-profile company discovered about real estate customers, the real estate industry and the opportunity to change the property landscape?

Rich Barton, Founder and CEO, Zillow.com
Lloyd Frink, Founder and President, Zillow.com

3:30 p.m. to 4:15 p.m.
10 Things I Learned About the Internet in the Last Year

David Liniger, Co-Founder and Chairman of the Board, RE/MAX International

4:15 p.m. to 5:15 p.m.
Citizen Journalism: A New Press with a New Mission
The old media is dying a slow death and a new, exciting way of getting information is taking hold, a bottoms-up model for getting at the truth, quicker.

Craig Newmark, Founder & Customer Service Representative, Craigslist.com
Paul Grabowicz, Assistant Dean, Director of New Media Program, U.C. Berkeley
Andy Sack, Founder, Judy’s Book
Lockhart Steele, Publisher, Curbed.com

INNOVATOR AWARDS CEREMONY
Grand Ballroom, Level 1

5:15 p.m. to 6:00 p.m.
Be on hand as we recognize the visionaries who transformed real estate this year.

Master of Ceremonies: Bradley J. Inman, Founder & Publisher, Inman News

6:00 p.m. to 7:00 p.m.
COCKTAILS@CONNECT RECEPTION
Ralston Room, Level 1 and Sunset Court, Level 2

Network with the powerful and celebrated. Attendees join Connect Tech: Developer Day attendees at real estate's premiere networking event.

Sponsored by:

Thursday, July 27, 2006

Registration hours: 7:00 a.m. — 6:00 p.m.

Grand Ballroom, Level 1

8:30 a.m. to 9:00 a.m.
Happiness: What’s it worth?
You think you have everything, but are you happy? Should you be? Our generation is on the hunt for happiness, where will it lead us? A provocative discussion with the world’s leading expert on happiness as an element of human experience.

Dr. Daniel Gilbert, Professor of Psychology, Harvard University & Director of Harvard’s Social Cognition & Emotion Lab, and the Author of Stumbling on Happiness

9:00 a.m. to 9:30 a.m.
The Internet-Real Estate Ecosystem: Where do you fit in?
Try and target where you are, as opposed to where others think you are, in the cosmic real estate food chain.

Sami Inkinen, COO, Trulia

9:30 a.m. to 10:00 a.m.
Virtual Real Estate
What we must learn from gamers, immersive online communities and their addictive, artificial world of real estate.

David Fleck, Vice President of Marketing, Linden Labs "Second Life"

10:00 a.m. to 11:15 a.m.
Fight, Flight or Partner?
What the real estate industry must do to confront changes such as the slowing housing market, new business models and new technologies.

Steve Baird, President & CEO, Baird & Warner
Dottie Herman, CEO, Prudential Douglas Elliman
Justin McCarthy, Strategic Partner Development Manager, Real Estate, Google
Steve Ozonian, Chairman, Help-U-Sell Real Estate
Lennox Scott, President, John L. Scott

11:15 a.m. to 11:30 a.m.
Pioneering a New Brokerage Model
Every week, a new real estate model seems to be introduced, challenging the status quo. What in the current model works and what doesn't? What does a new, working model look like today?

Glenn Cohen, Founder & CEO, Expert Realty

11:30 a.m. to 12:00 p.m.
Innovative New Business Models
A new generation of businesses blend search, classified, community and commerce in unexpected and powerful ways. The result: New ways to make money.

Gea Elika, Founder, CityCribs.com
Ron Hornbaker, President/CTO, PropSmart.com
Rajesh Navar, Founder & CEO, LiveDeal
Michael Smith, CEO, StreetEasy
Keith Teare, Founder & CEO, Edgeio
Joe Zekas, Chairman, YoChicago

12:00 p.m. to 12:30 p.m.
The Power of Information
Knowledge is power. Who is getting powerful now?

Kevin Blanchard, VP, Sales & Marketing, Technology Concepts Inc.
Terry Loebs, Managing Director, MacroMarkets
Ryan Slack, CEO, PropertyShark.com

GOOGLE "One-on-One" MAXIMIZER SESSIONS
By Appointment Only! Book Early as Sessions are Limited!
California Parlor, Level 2

Sponsored By:

10:00 a.m. to 5:00 p.m.
TurboCharge Your Google AdWords Campaign
Join Google and learn how to maximize your Google AdWords Campaign. During this one-on-one session, you'll meet with a professional Google AdWords representative and be able to:

Set-up a Google AdWords campaign
Review campaign objectives
Create a power-packed list of keywords. Build ad groups. Write compelling, creative copy
Optimize an existing AdWords campaign

BLOGGING WORKSHOP
Marina Room, Level 2

Sponsored by:

9:00 a.m. to 6:00 p.m.
Learn the step-by-step process of how to create your own blog. Blogging Systems will escort you from start to finish in this intensive, yet informal, workshop.

Exhibit Hall Opens!

12:00 p.m. to 7:00 p.m.
Ralston Room, Level 1 and Sunset Court, Level 2

12:00 p.m. to 2:30 p.m.
The Demo-Sphere
Ralston Room, Level 1
FREE demos of the latest technology, business models, productivity tools, applications and content providers, plus the chance to set up 1-on-1 meetings during Connect.

Sponsored by:

12:30 p.m. to 1:30 p.m.
Breakout Sessions
Deep focus, from our sponsors, on key products and tech trends in the market today.

Pacific Heights, Level 2
Sponsored by:

TMS and Digital Identity: Separated at Birth?
Moving to a paperless environment requires a credentialing process. The genesis of credentialing is Digital Identity. Digital Identity allows participants in a business process to be identified with certainty, a fundamental requirement of a transaction. Mr. Lesswing will review approaches to incorporating this fundamental business requirement into Transaction Management Systems (TMS) in ways that are easy to implement. The key to implementation is flexibility.

Mark Lesswing, Vice President, Center for REALTOR® Technology

Sea Cliff, Level 2
Sponsored by:

4 Steps To Internet Success for Agent Teams
From generating leads to closing transactions in 4 steps, this session will present strategies, tactics, best practices and metrics for creating an online strategy for building your agent team.

Attendees will receive a $250 discount on BIRDVIEW Technologies’ newly released TeamSite software platform.

Michael Kehoe, Executive Vice President, Birdview Technologies

Presidio, Level 2
Sponsored by:

12:30 p.m. to 2:30 p.m.
HomeGain Video Forum – Exclusive Breakout Session
ENTER NOW to receive an opportunity to speak about your services and your business, and be promoted through HomeGain – for free – nationwide. All online real estate topics welcomed. Spaces are limited!

Refreshments will be provided. All video participants will be entered for a chance to win a $500 VISA® gift card.

Moderators —
Tim Fagan, CEO, HomeGain &
John Erickson, SVP Products, HomeGain

MEET THE LEADERS

2:00 p.m. to 3:00 p.m.
Exhibit Floors – Ralston Room, Level 1 & Sunset Court, Level 2
Chat one-on-one with the industry leaders of technology and real estate. Slip them your card, grab theirs, make eye contact and give them your pitch. Some of the leaders are:

Craig Newmark, Founder & Customer Service Representative, Craigslist.com
Lockhart Steele, Publisher, Curbed.com
Erik Jorgensen, General Manager, Local Search & Mapping, Microsoft
Mike Davis, CEO of Stewart Transaction Solutions & CIO of Stewart Information Services Corporation
Payam Zamani, Payam Zamani, Chairman & CEO, Reply!, Inc.
Michael Lawless, Product Manager, Yahoo! Maps
Justin McCarthy, Strategic Partner Development Manager, Real Estate, Google
Jeff Somers, Director of Partner Relations, Zillow.com
Mike McDevitt, Director of Ad Sales, Zillow.com
Glenn Kelman, CEO, Redfin
Mark Lesswing, Vice President, Center for REALTOR® Technology
Dany Levy, Founder, Daily Candy
Brian Boero, CEO, VREO, Inc.
Marc Davison, Vice President, OnBoard LLC
Avram Goldman, COO & President, Coldwell Banker Residential Brokerage
Sami Inkinen, COO, Trulia
Richard Nacht, CEO, Blogging Systems
Sam Sebastian, Director, Classifieds & Local, Google
Lennox Scott, Chairman & CEO, John L. Scott Real Estate
Olivia Decker, Broker, Decker Bullock
Kimberly Gorsuch-Bradbury, SVP & General Manager, Real Estate Networks, RealEstate.com
Steve Lombardi, Virtual Earth Program Manager, Microsoft Corp.
Steve Hoover, VP Liaisons, National Association of REALTORS®

INNOVATION MASTER CLASSES

3:00 p.m. to 5:00 p.m.
Seven “Master Classes” topics with a 60-minute session followed by a 60-minute lab.
Get serious about the critical issues for your company and your future. Meet the experts who are delivering new products, new business models and new ideas.

Twin Peaks North, Level 2
● MAPPING

Sponsored by:

Moderator — Ilyce Glink, Syndicated Columnist
Lab Facilitator — Chandu Thota, Software Development Engineer Lead, Microsoft
Panelist — Steve Lombardi, Virtual Earth program Manager, Microsoft
Panelist – Gabe Gross, Founder & President, RealBird, Inc.
Panelist – Mark Brandemuehl, VP Marketing, Movoto, Inc.

Twin Peaks South, Level 2
● LEAD CONVERSION

Sponsored by:

Moderator — Karen van de Vrande, Chief Marketing Officer, Prudential Douglas Elliman
Lab Facilitator & Panelist – Brendan King, COO, Point2 Technologies Realty Solutions
Panelist — David G. Crockett, Founder, The Crockett Team
Panelist — Dustin Luther, Director of Consumer Innovations, Move & Former Founder, Rain City Guide
Panelist — Michael Montsko, President, Weichert Lead Network

Presidio, Level 2
● LUXURY

Sponsored by:

Moderator — Adele Cygelman, Editor-in-Chief, Robb Report Vacation Homes
Lab Facilitator — Marc Prager, Senior Director of Production, TurnHere
Panelist — Laurie Moore-Moore, Founder & President, The Institute for Luxury Home Marketing
Panelist — Don Matheson, Founder, AZGolfHomes.com
Panelist — Michel Mein, Partner & Executive Creative Director, the 7th art
Panelist — Olivia Decker, Co-Owner, Decker Bullock

Sea Cliff, Level 2
● HOW TO DEFEND YOUR COMMISSION

Moderator & Lab Facilitator — Bernice Ross, Columnist, Inman News
Panelist — Avram Goldman,	COO & President, Coldwell Banker Residential Brokerage San Francisco Bay Area
Panelist – Jim Hamilton, VP, Alain Pinel Realty Panelist — Malcolm E.A. Kaufman, Top Producer, McGuire Real Estate

Pacific Heights, Level 2
● INTERNATIONAL

Sponsored by:

Money Talks....but it doesn't always speak English. Join us as we explore popular websites beyond our North American borders.

Moderator — Janet Choynowski-Farber, CEO, Immobel
Lab Facilitator — Teresa King Kinney, CEO, Realtor® Association of Greater Miami & the Beaches
Panelist — Simon Baker, CEO, realestate.com.au
Panelist — Judy Schomaker, Broker-Associate, Suncoast International Realty & NAR Liaison to Spain
Panelist — Thijs Stoffer, Board Member, The International Consortium of Real Estate Associations

Gold Ballroom, Level 1
● PAPERLESS

Sponsored by:

Moderator — Patrick Stone, Vice Chairman, Metrocities Mortgage
Lab Facilitator — James Dwiggins, Vice President of Sales, VREO, Inc.
Panelist — Brian Boero, CEO, VREO
Panelist – Travis Wright, President, Stewart Transaction Solutions
Panelist – Kelly Pantis, SVP, First American Residential Group
Panelist – Walt Clark, SVP, Transaction Management Solutions, Fidelity National Real Estate Solutions

Telegraph Hill, Level 2
● VERTICAL SEARCH

Sponsored by:

Generate more money and dollars online. Learn from the superstars how to transform your broker website into a consumer destination.

Moderator – Brett Bullington, Advisor & Board Member, Oodle, Jotspot & Wink
Lab Facilitator & Panelist – Pete Flint, CEO, Trulia
Panelist – David Rodnitzky, Sr. Director of Marketing, Adteractive
Panelist – Ty Shay, Founder of FanIQ and former CMO for Hotwire.com
Panelist – Burke Smith, Director, Strategic Development, Prudential California Realty

ROUNDTABLE DISCUSSIONS

5:00 p.m. to 6:00 p.m.
Free-wheeling, facilitated conversations about the most provocative topics of the moment. Let your voice be heard! Topics include:

Mendocino, Level 2
• California: Real estate Heaven or real estate Hell?

Moderator: Glenn Roberts, Reporter, Inman News

Pacific Heights, Level 2
• The New MLS

Sponsored by:

Moderators:
Jessica Swesey, Managing Editor, Inman News
Chad Pinson, Managing Director, HomePoint.com

Twin Peaks North, Level 2
• New business models: Future or farce? Has FSBO finally come of age?

Sponsored by:

Moderator: Michael Agee, SVP, Help-U-Sell.com

Telegraph Hill, Level 2
• Market online or die! A debate

Sponsored by:

Moderator: James Barry, President & CEO, Listingbook

Sea Cliff, Level 2
• The best methods for finding buyers NOW

Sponsored by:

Moderator: Sean Fox, EVP, Real Estate, Reply!, Inc.

Gold Ballroom, Level 1
• Paperless transactions: ripple or tsunami?

Moderator: Chris Crocker, Director of Operational Strategy, Coldwell Banker LA

Presidio, Level 2
• Building an innovative organization

Moderator: Andrew Laszlo, Chairman & President, scanR, Inc.

Twin Peaks South, Level 2
• The Best of Both Worlds: Strategies for Using Print & Online

Sponsored by:

Moderator: Deborah Falcone, Real Estate Advertising Sales Director, The Wall Street Journal
Moderator: Alex Baxter, Internet Sales Director, The Wall Street Journal and RealEstateJournal.com

Innovator
INNOVATION CELEBRATION
Ralston Room, Level 1 and Sunset Court, Level 2

Sponsored by:

6:00 p.m. to 7:00 p.m.
Join us in a toast to this year’s Innovator Award nominees and winners. Meet Innovators and Sponsors up close and personal while you check out their products. Network in a relaxed celebration of the best this year had to offer.

Friday, July 28, 2006

Registration hours: 7:00 a.m. — 12:00 p.m.

Grand Ballroom, Level 1

9:00 a.m. to 10:00 a.m.
Radical Marketing: Customer Acquisition from the Edge
How hot companies, outside of real estate, are marketing in dramatic new ways and what we can learn from them.

David Gensler, President, Keystone Design Union
Dany Levy, Founder, Daily Candy
Eric Ryan, Co-Founder, Method

10:00 a.m. to 10:30 a.m.
How will products and business models change on the web?
Innovators discuss technology as it creates unprecedented levels of transparency, participation and community feedback.

John Helm, Founder & CEO, MyNewPlace
Carter Murdoch,	SVP Compliance & Marketing Executive, Homeownership Services Division, Bank of America
Richard Sommer, Industry Consultant & Former CEO, HomeGain

10:30 a.m. to 11:30 a.m.
A Gaze Inside the Crystal Ball
What will the real estate industry look like in five years?
Leading real estate experts foretell their predictions of what the future holds for real estate and technology.

Craig Donato, CEO, Oodle
Tim Fagan, CEO, HomeGain
Eric Gorrell, President & CEO, HomeTeam
Joel Singer, President, Real Estate Business Services (REBS), California Association of REALTORS®

11:30 a.m.
Program ends

Events

Conference Program

Overview