Internet Marketing Summit

Geared towards brokers and agents, the Summit delivers practical takeaways for optimizing your marketing strategy from those who are getting it right.

Wednesday, August 5, 2009

 Workshop Moderated by: Morgan Brown, Writer, Blown Mortgage

9:00 am – 9:45 am
CASE STUDY
Search Engine Dominance and Great Design: How Two Brokers Did Both
Two new brokers that have quickly displaced market leaders online will walk you through what they did to create sites that look good and produce search engine performance.

Justin Britt, Partner/SEO, Hawaii Life Real Estate Services, LLC
Garron Selliken, Founder, HomeQuest & M Realty LLC, IDX Blogger

9:45 am – 10:30 am
LIVE LAB
Optimizing Your Web Site for Conversion: Creating Killer Copy, Landing Pages and Calls to Action
Few real estate Web sites are optimized for conversion. Get practical takeaways from experts who know how to create Web experiences that are good for users and produce tons of leads.

Andrew Coleman, Co-Founder, LeadQual
Matt Goyer, Director of Online Marketing, Redfin

10:30 am – 11:15 am
KEYNOTE ADDRESS
Click: What People Do Online and Why it Matters to the Real Estate Industry
The New York Times best-selling author Bill Tancer reveals data behind Web user behavior you must understand to succeed online.

Bill Tancer, General Manager of Global Research, Hitwise; Author, Click: What Millions of People Are Doing Online and Why it Matters

11:15 am – 12:00 pm
WORKSHOP
How to Market to and Connect with First-Time Home Buyers Online
The industry is rushing to seize the new first-time buyer opportunity, but few know how to do this online. Two leaders who understand marketing to consumers on a large scale give you ideas for making it happen.

Steve Schultz, Senior Director of Product and Business Development, Yahoo! Real Estate
Kelly Roark, VP, Interactive Sales and Development, FrontDoor.com/Scripps Networks

12:00 pm – 12:45 pm
DEBATE
Online Ad-Spend Triage: Where – or if – to Spend Your Money Online
The number of places to advertise real estate listings, technology or services online is staggering. Learn how to evaluate your options and make smart decisions.

Sean Black, VP of Sales, Trulia
Alex Chang, CEO, Roost.com
Tom Tognoli, Founder, COO, VP and Managing Officer of Intero Saratoga, Intero

12:45 pm – 1:15 pm
PRESENTATION
Beyond Fun and Games: ROI Driven Social Media Strategies
No more fun and games: Learn how to create a social media strategy that delivers measurable results.

Adam Metz, Principal, Metz