Mortgage Summit Program

The rising interest rate environment is driving rapid change in the mortgage industry.  How can expert marketers adjust their Internet strategies to adapt to this changing environment?  The Mortgage Marketing Summit will bring together leading mortgage industry innovators to discuss new ways to acquire customers online.

The Mortgage Summit will feature speakers from leading industry players including:  

• Sam Sebastian—Director, Classified & Local, Google
• Dean DeBiase—Chairman and CEO, Fathom Online
• Steve Horowitz—SVP, Business Development, Bankrate.com
• Kevin Akeroyd—VP, Mortgage, HouseValues
• Lori Collins—SVP & General Manager, LendingTree Exchange
• John Hasenauer—CEO, iHomeOwners, Inc. (LoanWeb.com)

 

Summit sessions will address topics critical to mortgage marketing professionals such as:

• Paid Search: what are key trends and strategies?
• Lead Aggregators: what are best practices and current price trends?
• Tools & Content: how can lenders attract organic traffic to reduce acquisition costs?
• Pay per Call and Hot Transfers: generating calls from the Internet.
• Lead Validation: sorting out the good, the bad and the ugly in Internet leads.

At 6 p.m., Summit attendees will join their colleagues from the Inman News Real Estate Connect Conference for Cocktails@Connect, real estate’s premier networking event with key industry leaders and decision makers.

 

PRE-CONFERENCE
INTERNET MORTGAGE MARKETING SUMMIT
Sea Cliff Room, Level 2
CLICK HERE TO REGISTER    (Group discounts available.)

In Partnership with

Platinum Sponsor

Gold Sponsor

Silver Sponsor

 

7:30 a.m. to 8:30 a.m.
Breakfast
Pacific Heights Room, Level 2

Sponsored by:

8:30 a.m. to 9:45 a.m.
Top of the Funnel: Search Engine and Portal Marketing
The consumer mortgage shopping experience starts here. What do consumers want? How can lenders differentiate themselves? What are current price trends for advertising?

Moderator — Greg Sterling, Principal, Sterling Market Intelligence
Dean DeBiase, Chairman & CEO, Fathom Online
Jamie Glenn, VP, Product Management, Trulia
Steve Horowitz, SVP, Product & Business Development, Bankrate.com
Sam Sebastian, Director, Classifieds & Local, Google

 

9:45 a.m. to 11:00 a.m.
Internet Mortgage Leads: Recent Trends & Best Practices
Top mortgage lead generation executives discuss emerging trends and best practices in lead acquisition and management.

Moderator — Chuck DelGrande, Marketing Director, Presidio Merchant Partners
Kevin Akeroyd, VP - Mortgage, HouseValues
Lori Collins, SVP & General Manager, LendingTree Exchange
John Hasenauer, CEO, iHomeOwners, Inc. (LoanWeb.com)
Michael Rosenberg, Chief Marketing Officer, LeadPoint

 

11:00 a.m. to 12:15 p.m.
What's Next: Pay-Per-Call, Hot Transfers and Lead Validation
Major Internet players are rolling out pay-per-call services to compliment paid search. What are closing rates and how will pay-per-call factor into Internet lead acquisition programs?

Moderator — Greg Sterling, Principal, Sterling Market Intelligence
Seth Goldstein, Founder & CEO, ROOT Markets
Glenn Houck, Co-Founder, LeadQual, LLC
Ross Weinstein, Director of Sales & Business Development, Ingenio, Inc.
Dave Wengel, Director, TARGUSinfo

 

12:15 p.m. to 1:30 p.m.
Lunch
Pacific Heights Room, Level 2

Sponsored by:

Welcome Address: Kevin Akeroyd, VP – Mortgage, HouseValues

 

1:30 p.m. to 2:30 p.m.
Beyond the Online Application Form: Attracting Visitor Traffic to Your Site
How can lenders use real estate and mortgage content to attract consumers? Panelists discuss how home valuations, recent sales and other data can establish relationships that convert into funded loans.

Moderator — Ilyce Glink, Syndicated Columnist, ThinkGlink.com
Michael P. Toner, VP, Consumer Real Estate, Bank of America
Chuck Hoover, SVP, Marketing, Internet Brands (RealEstateABC.com)
Joanne Tiffany, VP, Strategic Relations, DataQuick
Joe Timm, Vice President, Fiserv Lending Solutions

 

2:30 p.m. to 3:30 p.m.
Getting Serious About Working Internet Purchase Leads
What are the best tools, techniques and business processes that lenders and brokers can harness to close purchase leads? How can agent relationships be created to avoid borrower flipping?

Moderator — Ilyce Glink, Syndicated Columnist, ThinkGlink.com
Kevin Akeroyd, VP – Mortgage, HouseValues
Tim Kruger, SVP, Metrocities Mortgage
S. Catherine Muriel, SVP & CMO, E-LOAN