Bernice Ross

CEO, RealEstateCoach.com

Nationally syndicated columnist, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. As CEO RealEstateCoach.com, Bernice currently heads up the company's 12 person coaching team while also serving as a coach and a consultant to the top firms in the real estate industry. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Beverly Hills based Prudential Jon Douglas Company. With over 300 published articles to her credit, Inman News called Bernice "America's top real estate coach." Her books include Waging War on Real Estate's Discounters, Who's the Best Person to Sell My House, and Real Estate Dough: Your Recipe for Real Estate Success (Summer, 2008.) Bernice is also the creator of an exciting new negotiation game that breaks down generational barriers, rewards collaboration, and helps agents dramatically improve their negotiation skills. You can also visit Bernice's Luxury Real Estate Blog at www.LuxuryClues.com.