Christina Lowris-Panos
Executive Vice President, Marketing and Advertising, The Corcoran Group
Christina is the Executive Vice President of Marketing and Advertising at The Corcoran Group. She is the primary steward for the Corcoran brand and directs all marketing for Corcoran's New York, Hamptons and South Florida markets and its top-ranked website, corcoran.com.
In 2005 she re-launched the Corcoran brand with the "Live Who You Are" platform and advertising campaign. Subsequently, Corcoran has been ranked by the Luxury Institute as one of the top luxury real estate brands in the U.S. and traffic to the website has doubled. With such partnerships as Zagat and BlackBook, Christina has enhanced the content on corcoran.com. And with the launch of the Corcoran's iPhone app, Christina has continued to bring innovation to real estate marketing.
Prior to joining Corcoran in April 2004, Christina served as Director of Global Brand Building at MasterCard International. She worked to grow the MasterCard brand in key global markets through a variety of integrated advertising and marketing programs. The cornerstone of these efforts was the award winning “Priceless” campaign. She was instrumental in adapting the campaign and its universal message in a wide range of countries including Australia, Japan, Taiwan, Singapore, China, the U.K, and Germany.
Christina graduated Phi Beta Kappa from Wellesley College with a BA in Political Science and African American Studies. After graduation she worked as a news assistant for NY1 News, roving the five boroughs covering various breaking news stories. Christina next utilized her creative talents at advertising giant J. Walter Thompson, where she worked in Account Management for such brands as Clairol, Trident, and DeBeers.
