John Reinhardt
President & CEO, Fillmore Real Estate
As president and chief executive officer of Fillmore Real Estate, New York City's largest privately owned and operated residential and commercial real estate firm, John Reinhardt has elevated the company's profile from a regional to a more national level.
Having begun his own professional career at Fillmore, back in 1978, he is intimately invested in the firm's success, as well as that of the agents he oversees and the buyers and sellers that entrust Fillmore with their real estate needs. John's strategic leadership has propelled the company from 125 agents in 1993, when he was first named president, to a formidable firm with a talented pool of more than 500 agents and counting in Brooklyn, Staten Island and the Bronx.
John is constantly refining the practices that enable Fillmore to maintain its standing as one of the country's most respected brokerage firms. Embracing social media vehicles -- such as Facebook, LinkedIn, Twitter and You Tube -- and new technology are top priorities under John's guidance, as he fervently believes in their ability to connect the firm with its peers, as well as prospective buyers and sellers. Most importantly, Fillmore benefits from the collaborative nature of the social media realm by sharing and taking in market knowledge on a broader basis and by comparing statistics with other brokerages nationwide. These tools have increased Fillmore's footprint in New York City and its boroughs.
Among the many technological innovations John has spearheaded, which have helped Fillmore's agents to consistently outperform other companies' salespeople by honing in on their needs and providing the necessary resources, are:
- The enhancement of the company's website, http://www.fillmore.com/, which has matured into a more intelligent and interactive vehicle, gathering data from consumers rather than simply serving as a display board for available properties;
- The creation of an official Fillmore blog, http://www.froggertheblogger.com/, which allows John to update followers on the firm's activities, post videos of his recent presentations and media mentions, and provide prospective clients with the most up-to-date market data;
- The Reinhardt Blog, http://www.thereinhardtblog.com/, is quickly becoming a popular voice of the real estate brokerage industry. John shares his experiences in running his real estate company with other brokers. Industry experts, speakers, and agents each benefit from hearing this unique and honest point of view.
- The Web-based Prospect Management System, a tool which allows Fillmore agents to maintain close communications with their clients, and to sell properties faster and command higher dollar amounts than the industry average;
- AgentDashboard, http://www.agentdashboard.com/, was created and designed by John to take advantage of technology to run the brokerage business better. This custom solution affords Fillmore agents unparalleled access to prospects, properties, company news and marketing materials, as well as assists management in tracking agent's efforts and productivity so that they can be encouraged and rewarded, or offered additional training, as needed;
- Sophisticated virtual tours and high quality brochures, leading to a huge rise in customer inquiries (such as a 27% increase on Trulia.com);
An automated lead distribution system that established the firm's presence in Westchester County, New York, a market that it had not previously tapped into.
John is also a great proponent of continuing education, and has developed a variety of training programs, including a monthly class for new agents led by nationally recognized top trainer Les Newlands, which attracts not only novices, but also Fillmore's sharpest, most successful brokers who are looking to keep their skills fresh and current.
John has overseen a number of company milestones that are keeping Fillmore perfectly poised to take advantage of the market's impending turnaround. For instance, the firm recently expanded into the representation of affordable housing developments, serving as the exclusive sales agent for properties such as MeadowWood at Gateway, Brooklyn's largest such development to date, and Lafayette Estates, an affordable co-op development in the Soundview section of The Bronx. The company also has its share of luxury condominium assignments and has been tapped to exclusively represent high-end properties throughout the city.
John is frequently relied on as an expert by the media and is regularly quoted in industry trade publications, along with being a sought-after speaker within the real estate community. In March 2009, he delivered a well-received speech before an audience of real estate principals and managers at the prestigious 2009 Leading Real Estate Companies of the World Conference.
A graduate of St. John's University, John resides in Brooklyn with his wife, son, and two young daughters. To learn more about Fillmore, visit http://www.fillmore.com/.