Sam Sebastian

Director, Local & B2B Markets, Google, Inc.

Sam Sebastian is responsible for leading Google’s Local and B2B Markets direct sales organizations in North America.  Sam’s Local Markets team helps locally-driven marketers -- such as real estate, classifieds, directories, government, education and franchise companies -- utilize Google's ad platform to realize greater efficiencies and returns from local advertising.  Sam's B2B team is responsible for helping B2B manufacturers, distributors, service providers and publishers connect with their target audience across the globe to generate leads, drive sales and build brands. 

Sam joined Google from Classified Ventures (CV), an online joint venture of major U.S. newspaper companies, where he was the General Manager at Homescape.com and SVP, Sales & Marketing at HomeGain.  Sam worked with the newspaper and real estate communities for over seven years at CV to grow the usage and effectiveness of online real estate products on newspaper websites.

Prior to Classified Ventures, Sam was a consultant with Arthur Andersen in Chicago, IL.  In addition to numerous interviews in national industry publications, Sam is a regularly featured speaker at many Local & B2B Advertising trade events.  Sam serves on the Board of the Business Marketing Association and the American Business Media Association. Sebastian earned a BA in Accounting from The Ohio State University and an MBA from Northwestern's Kellogg Graduate School of Management.