Real Living CEO aims for top of food chain 

Harley Rouda Jr. believes the old Dakota Indian saying: when you discover you're riding a dead horse, the best strategy is to dismount. It's a perfect fit for a man unafraid of admitting mistakes.

Rouda, CEO and managing partner of Real Living, the third-largest privately owned residential brokerage in the United States, is an entrepreneurial risk-taker driven by the excitement and challenge of change. His wife said he has "adult attention deficit disorder"; Rouda said he might agree if he could slow down long enough to consider the question.

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