Home builders gain leverage online 

Builders have joined the ranks of home sellers who now use the Web to advertise homes directly to buyers and eliminate the cost of the real estate salesperson's commission.

ForSaleByOwner.com, one of the more successful online do-it-yourself home sale companies, last month launched a service that lets builders post their own for-sale properties on the ForSaleByOwner.com Web site and connect directly with prospective buyers.

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