Big broker captures online real estate leads 
How Weichert, Realtors turns Internet into opportunity
By Marcie Geffner, Friday, February 13, 2004.Inman News®
Weichert Real Estate has created an in-house online lead network that may well be the industry's first substantial Internet lead business inside of a existing full-service real estate company. The Weichert Lead Network opened for business 11 months ago and today shovels piles of leads into the hands of Weichert's 11,000 sales associates, according to Bret Violette, president of the Weichert subsidiary.
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